Actionable Analytics
Rank, Results, Respond, Repeat
The internet is an ever-changing environment and Hall is here to help your website perform well today, tomorrow, and beyond.
Standard to every internet marketing project we work on is the integration of industry-leading tracking tools, including our own suite of site status tools and industry-leading Google Analytics software.
How We Work With You
As your advisor, partner, and collaborator, we track a wealth of information related to your site including:
- Rankings for top targeted search terms
- Traffic driven by search engines by keyword
- Referring traffic sites - partner sites, directories, social media portals
- Performance of paid search campaigns
- Mentions of your company in social media
Our team tracks all of this information on an ongoing basis and periodically we report back to you on what we've seen. When we see opportunities to ride trending topics, improve an offer, or capture a new search term, we suggest them to you. We work closely with the maintenance team so that when there's an adjustment to be made, we can make it quickly.
Learn More About Web Analytics
Want to understand what we track, what we look for, and how we do it? Sure thing. As part of an ongoing effort to educate you about how the web affects your business, we offer free information in our web marketing blog, training videos and weekly webinar series. Educated business owners make better decisions!
Using Analytics to Drive More Business - An in-depth webinar covering the use of Google Analytics software and how to use it to track results on your site.
