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What's a Web Strategy and Why Do I Need One?
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
Presented By Jenika Scott of Hall Web Services
An Introduction to WordPress
Part 2 of our CMS webinar series will be an introduction to the WordPress system, including some history and basic usage information. WordPress is a blogging platform that has evolved to being much more. This very popular system has many features and a large following. In this webinar we will go over the pros and cons of WordPress and provide the basics so that you can determine if it is something you can use for your website.
Presented by Alayna White of Hall Web Services
Driving Traffic to Your Website
Now that you've invested in building your website and created content that users will find helpful, are you getting the traffic you expected? Generally, driving traffic is inexpensive, however, it does take some time and effort on your part. In this webinar, we will discuss different ways to drive traffic to your site; including SEO, PPC, Social Media, Blogging, and more.
Presented by Jenika Scott of Hall Web Services
An Introduction to Drupal
You may have heard about Drupal, a content management system (CMS) that is growing in popularity, but do you know the pros and cons of the system and how it is used? Drupal has a large community of passionate followers and can be a great solution for your website's content management. This webinar will give an introduction to what Drupal is and how it is utilized to create custom websites. You will walk away knowing the basics of Drupal and if it could work as a solution for your website.
Presented by Alayna White of Hall Web Services
Creating and Optimizing a Facebook Fan Page for Your Business
Facebook is becoming a force on the internet. Most of your clients and potential clients are using Facebook. Should you consider using a Facebook Company Page to reach your target audience? In this webinar we will discuss if your business should consider creating a Facebook Fan Page and show you how to optimize the profile to be found easily. We will also show some shortcuts to regularly adding content to your Facebook Fan Page, the difference between a Fan Page and a Facebook Group and show you some examples of what other businesses are doing and if they are getting any value from this popular social network.
Presented by Amanda O'Brien of Hall Web Services
Should My Company Be Advertising on Facebook?
Facebook ads have been around for a little while now but people are still unsure if they should be including them in their internet marketing strategies. This webinar will give you an overview of Facebook Ads to help you decide if they are good fit for your business. We will cover:
- The differences between Facebook Ads and Google Adwords, Google's online advertising platform
- The pros and cons of using Facebook Ads
- How to create the ads and target the right demographic
Presented by Jenika Scott of Hall Web Services
Creating a Strategy for your CMS Website
A good web strategy is essential for success on the internet. When using a content management system (CMS) for your website you need to also think of a strategy for ongoing content management and creation. This webinar will go over what decisions you need to make when selecting a CMS as well as considerations you should make for the future of your website. You will leave knowing all the important aspects of creating a well defined CMS based website strategy.
Presented by Alayna White of Hall Web Services
What Your Business Needs to Know About Mobile Marketing
With the boom in the smart phone market (Blackberrys, iPhones and more) what are the implications on how people find your business when they are looking for something and how they access your content and website? In this webinar we will talk about the effects the mobile marketplace has on businesses, applications people are using to market their business and the must-have aspects of your website that need to be ready for mobile web visitors.
Presented by Amanda O'Brien of Hall Web Services
Creating a User-Centric Website
Creating a user-centric website isn't just about designing a site with a great look and feel; it is also about understanding who your users are and what content they seek. A user-centric website takes into consideration how users interact with websites when researching or making buying decisions. In this webinar we will discuss how to create a user-centric website and why it is important. We will also go over some website usability tips and talk about improving user-experience.
Presented by Jenika Scott of Hall Web Services
What Is a CMS and Do I Need One?
Using a content management system to maintain your website is becoming a more popular option as more systems enter the market. Should you continue to send web content updates to your web team or is a CMS right for you? This webinar will explain exactly what a CMS is and the different levels of content management available. We will also go over the pros and cons of using a CMS so you can determine if one is right for you.
Presented by Alayna White of Hall Web Services
Measuring and Tracking Your Social Media Efforts
Now that you're using Facebook, LinkedIn, and/or Twitter, what's happening? Do people care about your tweets? Is your fan page engaging anyone? Do your blog entries get extra mileage? In this webinar we'll talk about how to use web analytics programs to track and assess your social media efforts, helping you better judge what's working. Focus your best effort to the communities that care.
Presented by Amanda O'Brien of Hall Web Services
How Successful is Your Website?
You have spent time and money to create and maintain your website, you need to be able to measure its performance. This webinar discusses key statistics and trends to watch when measuring site performance. We will also show you how the data you collect can give you insight into changes you can make to improve the success of your website.
Presented by Jenika Scott of Hall Web Services
How to Create Quality Web Content and Why it is Important
Keeping your website fresh with new content is important for both SEO and maintaining a loyal audience. It can be hard enough to consistently provide current information, let alone the quality information that your visitors are looking for. This webinar will explain the importance of fresh content and will give tips on how you can create it in a way that will keep visitors coming back for more.
Presented by Alayna White of Hall Web Services
How Search Works
Learn a new definition for spiders and crawling in this in-depth webinar explaining the inner workings of search engines. Learn why SEO best practices work by understanding how search engines index web pages and use their secret algorithms to determine results. More importantly, we tie this all back into your business, and discuss how an understanding of the web and search translates into an effective web site for your company.
Presented by Kasi Gajtkowski of Hall Web Services
Generating Leads from Research-Oriented B2B Buyers
Getting people to your website is only one part of the puzzle -- to be successful, you need to effectively convert website visitors into sales leads. This webinar analyzes the psychology behind B2B buyers using the web and shows how to answer the concerns and desires of website visitors, validate your business, and effectively generate leads online.
Presented by Jenika Scott of Hall Web Services
Twitter for Business: Intermediate and Advanced
Learn how to take your Twitter account to the next level with this webinar focusing on the more advanced techniques and strategies used by successful Tweeps. Learn how to use hashtags, Twitter search, and popular desktop applications. Learn the lingo, and learn how knowing all of this will help you generate a following for your personality on Twitter that will ultimately mean sales. Hold on a second! This webinar that talks about Twittering for Business and how you can use this service to keep in touch with what your customers are saying and create valuable discussions.
Presented by Amanda O'Brien of Hall Web Services
Five SEO Mistakes to Avoid
Now that you understand the importance of search engine optimization and are implementing a strategy of your own, are you falling into some of the common pitfalls of SEO? This webinar will identify 5 common SEO mistakes including aspects of keyword strategy, on-page SEO elements, and content optimization - and how to remedy them.
Presented by Kasi Gajtkowski of Hall Web Services
Using LinkedIn Answers Well
LinkedIn, the business orientated social networking site, can be a powerful tool for marketing your business and building your online reputation. In this webinar we will discuss how to use LInkedIn Answers to establish you and your business as an expert in your industry, how to generate leads from LinkedIn Answers, how to coordinate your online marketing efforts and some tips and tricks to use LinkedIn Answers effectively as a marketing tool.
Presented by Amanda O'Brien of Hall Web Services
Boost Your Rep! A Marketer's Approach to Getting Inbound Links
In the old days, linking was easy - pay for a listing with hundreds of affiliate sites and it would boost your PageRank. Link building isn't so simple anymore. Instead, link building is really part of online PR. Search engines only care about links from sites that matter, and we'll teach you how to get them through the use of quality press releases, social media sites, guest blogging, article marketing and more.
Presented by Amanda O'Brien of Hall Web Services
Making Email Marketing Work For You
Email remains one of the most powerful tools in the online marketer's toolbox. With nearly everyone who uses the web using the email daily, email marketing allows you to connect with customers and prospects with messages they want to hear on their schedule. Attend this webinar to learn what you'll need to know to get started with an effective email campaign today!
Presented By Amanda O'Brien of Hall Web Services
Tweeting For Your Business! An introduction to Twitter
Sure, you've heard of this crazy thing called Twitter that enables you to micro-blog your story in 140 characters or less... but you already have enough to do, right? Hold on a second! Tune into this webinar that talks about how Twitter can be used by businesses as a way to reach out to customers, listen to conversations, and respond to events as they happen.
Presented By Amanda O'Brien of Hall Web Services
The ACT! Extreme Website Makeover Webinar
Sage partnered with Hall Web Services, a Sage Preferred Vendor, to offer a special interactive webinar that walked ACT! partners through process of redesigning a website. We took an ACT! Certified Consultant website and showed how we transform a site that could use some work to one that drives traffic and starts conversations. We also talked about what works and what doesn't work, and showed how to leverage the resources offered by Sage to captivate visitors.
Presented By Fred Greenhalgh, Kasi Gajtkowski and Candi Huber of Hall Web Services
SEO, Analytics, and Online PR: Strategies for Better Blogging
In this intermediate level blogging webinar, we'll discuss some of the strategic decisions you can make when it comes to blogging and what tools you can use to monitor and assess your performance. Learn how an aggressive attitude towards analytics, built-in SEO optimization, a full editorial calendar, and ongoing outreach to other bloggers will help you turn your blog from a passive news feed into one of your most powerful marketing tools.
Presented by Amanda O'Brien of Hall Web Services
Social Media for Non Believers
If you think that social media is a waste of time and money, are skeptical of its cheerleaders, or just need solid proof before you'll consider a social media strategy, this webinar is for you. We'll be going over the absolute basics for those that see social media as a necessary evil, and showing case studies from several representative industries. We'll cover the 10 simplest things you can do to keep your company from falling off the map.
Presented by Amanda O'Brien of Hall Web Services.
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?
Everyone knows that Google is the leader in web search, but with Microsoft's purchase of Yahoo, a lot of people are wondering if there's a new sheriff in town. This webinar looks at the search technologies behind the major search engines, the details of the Yahoo-Bing search technology deal, and the implications for search engine optimization and your business.
Presented By Kasi Gajtkowski of Hall Web Services
Using Pay Per Click To Generate Sales
Pay per click (PPC) campaigns allow you to bid on even the most competitive keywords -- but while they're easy to set up, making them profitable is much harder. This webinar will illustrate the factors of successful PPC campaigns and how to use targeted keywords, ad copy, and regions to make your campaigns pay off.
Presented by: Kasi Gajtkowski, Internet Marketing Manager and Google AdWords Certified Individual
Google Knows Best - A Discussion of SEO Best Practices and How to Use Them
Now that you know what SEO is all about, what's the next step? This webinar talk about the actual changes typical SEO companies make to your website - the implementation of what are called "SEO Best Practices." We talk about the various on-page code elements that are important to search engines, and briefly discuss the implications of technical elements as server structure and hosting environment on web search.
Presented By Kasi Gajtkowski of Hall Web Services
What is Social Media and Why Should I Care?
Wondering what Facebook, Digg, LinkedIn, StumbleUpon and Twitter can do for your business? Get the dirt on Web 2.0 and beyond in this introduction to the major social media networks with tips on how to create and maintain a profile for your business for best success. Special attention to B2B.
Presented by Amanda O'Brien and Kyle Pouliot of Hall Web Services.
Measuring and Tracking Your Social Media Efforts
Now that you're using Facebook, LinkedIn, and/or Twitter, what's happening? Do people care about your tweets? Is your fan page engaging anyone? Do your blog entries get extra mileage? In this webinar we'll talk about how to use web analytics programs to track and assess your social media efforts, helping you better judge what's working. Focus your best effort to the communities that care!
Presented by Amanda O'Brien of Hall Web Services.
Using Analytics to Drive More Business
How are people getting to your website? What content do they respond to? Is a visitor from organic search or pay per click more likely to buy? If you aren't able to answer these questions, then you need to attend this webinar on how to use web analytics. We'll talk about the why and how of using statistics to track site performance and how to use these insights to make incremental improvements to your website over time.
Presented by Kasi Gajtkowski of Hall Web Services.
Twitter for Business: Intermediate and Advanced
Learn how to take your Twitter account to the next level with this webinar focusing on the more advanced techniques and strategies used by successful Tweeps. Learn how to use hashtags, Twitter search, and popular desktop applications. Learn the lingo, and learn how knowing all of this will help you generate a following for your personality on Twitter that will ultimately mean sales. Hold on a second! This webinar that talks about Twittering for Business and how you can use this service to keep in touch with what your customers are saying and create valuable discussions.
Presented by Amanda O'Brien of Hall Web Services.
Get Your Business Blogging
Is a blog a worthwhile strategic marketing investment for your company or a waste of time? Find out what your should know about blogs in order to make the most of the technology, and how to avoid common pitfalls of newbie bloggers.
Presented by Amanda O'Brien of Hall Web Services.
Making Email Marketing Work For You
Email remains one of the most powerful tools in the online marketer's toolbox. With nearly everyone who uses the web using the email daily, email marketing allows you to connect with customers and prospects with messages they want to hear on their schedule. Attend this webinar to learn what you'll need to know to get started with an effective email campaign today!
Presented by Amanda O'Brien of Hall Web Services.
Using LinkedIn to Market Your Business
In this hands-on webinar, we focus on the popular B2B social network LinkedIn and show specific steps your organization can take to boost brand recognition and sales. This webinar focuses specifically on the benefits for B2B, whether you're a business owner, in-house marketer, or professional salesperson.
Presented by Amanda O'Brien of Hall Web Services.
What You Need to Know About SEO
Ready to start coming up in search engine listings? Wondering how to tell gold from snake oil in the SEO industry? Learn all about the basic principles of SEO and how they affect your website in this action-packed half hour.
We Cover:
- How and why people use search engines and what that means to you
- How SEO allows us to get our website in front of prospective customers
- What SEO best practices are and the role of server-side optimization
- The importance of links and how the internet community plays a big role in how your website perform
Presented by Kasi Gajtkowski of Hall Web Services.
Show, Don't Tell! Using Video to Tell Your Story
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
Presented By Amanda O'Brien of Hall Web Services
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