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Using LinkedIn Answers Well
LinkedIn, the business orientated social networking site, can be a powerful tool for marketing your business and building your online reputation. In this webinar we will discuss how to use LInkedIn Answers to establish you and your business as an expert in your industry, how to generate leads from LinkedIn Answers, how to coordinate your online marketing efforts and some tips and tricks to use LinkedIn Answers effectively as a marketing tool.
Presented by Amanda O'Brien of Hall Web Services
Boost Your Rep! A Marketer's Approach to Getting Inbound Links
In the old days, linking was easy - pay for a listing with hundreds of affiliate sites and it would boost your PageRank. Link building isn't so simple anymore. Instead, link building is really part of online PR. Search engines only care about links from sites that matter, and we'll teach you how to get them through the use of quality press releases, social media sites, guest blogging, article marketing and more.
Presented by Amanda O'Brien of Hall Web Services
Making Email Marketing Work For You
Email remains one of the most powerful tools in the online marketer's toolbox. With nearly everyone who uses the web using the email daily, email marketing allows you to connect with customers and prospects with messages they want to hear on their schedule. Attend this webinar to learn what you'll need to know to get started with an effective email campaign today!
Presented By Amanda O'Brien of Hall Web Services
Tweeting For Your Business! An introduction to Twitter
Sure, you've heard of this crazy thing called Twitter that enables you to micro-blog your story in 140 characters or less... but you already have enough to do, right? Hold on a second! Tune into this webinar that talks about how Twitter can be used by businesses as a way to reach out to customers, listen to conversations, and respond to events as they happen.
Presented By Amanda O'Brien of Hall Web Services
The ACT! Extreme Website Makeover Webinar
Sage partnered with Hall Web Services, a Sage Preferred Vendor, to offer a special interactive webinar that walked ACT! partners through process of redesigning a website. We took an ACT! Certified Consultant website and showed how we transform a site that could use some work to one that drives traffic and starts conversations. We also talked about what works and what doesn't work, and showed how to leverage the resources offered by Sage to captivate visitors.
Presented By Fred Greenhalgh, Kasi Gajtkowski and Candi Huber of Hall Web Services
What's a Web Strategy and Why Do I Need One?
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
Presented By Jenika Scott of Hall Web Services
SEO, Analytics, and Online PR: Strategies for Better Blogging
In this intermediate level blogging webinar, we'll discuss some of the strategic decisions you can make when it comes to blogging and what tools you can use to monitor and assess your performance. Learn how an aggressive attitude towards analytics, built-in SEO optimization, a full editorial calendar, and ongoing outreach to other bloggers will help you turn your blog from a passive news feed into one of your most powerful marketing tools.
Presented by Amanda O'Brien of Hall Web Services
Social Media for Non Believers
If you think that social media is a waste of time and money, are skeptical of its cheerleaders, or just need solid proof before you'll consider a social media strategy, this webinar is for you. We'll be going over the absolute basics for those that see social media as a necessary evil, and showing case studies from several representative industries. We'll cover the 10 simplest things you can do to keep your company from falling off the map.
Presented by Amanda O'Brien of Hall Web Services.
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?
Everyone knows that Google is the leader in web search, but with Microsoft's purchase of Yahoo, a lot of people are wondering if there's a new sheriff in town. This webinar looks at the search technologies behind the major search engines, the details of the Yahoo-Bing search technology deal, and the implications for search engine optimization and your business.
Presented By Kasi Gajtkowski of Hall Web Services
Using Pay Per Click To Generate Sales
Pay per click (PPC) campaigns allow you to bid on even the most competitive keywords -- but while they're easy to set up, making them profitable is much harder. This webinar will illustrate the factors of successful PPC campaigns and how to use targeted keywords, ad copy, and regions to make your campaigns pay off.
Presented by: Kasi Gajtkowski, Internet Marketing Manager and Google AdWords Certified Individual
Google Knows Best - A Discussion of SEO Best Practices and How to Use Them
Now that you know what SEO is all about, what's the next step? This webinar talk about the actual changes typical SEO companies make to your website - the implementation of what are called "SEO Best Practices." We talk about the various on-page code elements that are important to search engines, and briefly discuss the implications of technical elements as server structure and hosting environment on web search.
Presented By Kasi Gajtkowski of Hall Web Services
What is Social Media and Why Should I Care?
Wondering what Facebook, Digg, LinkedIn, StumbleUpon and Twitter can do for your business? Get the dirt on Web 2.0 and beyond in this introduction to the major social media networks with tips on how to create and maintain a profile for your business for best success. Special attention to B2B.
Presented by Amanda O'Brien and Kyle Pouliot of Hall Web Services.
Measuring and Tracking Your Social Media Efforts
Now that you're using Facebook, LinkedIn, and/or Twitter, what's happening? Do people care about your tweets? Is your fan page engaging anyone? Do your blog entries get extra mileage? In this webinar we'll talk about how to use web analytics programs to track and assess your social media efforts, helping you better judge what's working. Focus your best effort to the communities that care!
Presented by Amanda O'Brien of Hall Web Services.
Using Analytics to Drive More Business
How are people getting to your website? What content do they respond to? Is a visitor from organic search or pay per click more likely to buy? If you aren't able to answer these questions, then you need to attend this webinar on how to use web analytics. We'll talk about the why and how of using statistics to track site performance and how to use these insights to make incremental improvements to your website over time.
Presented by Kasi Gajtkowski of Hall Web Services.
Twitter for Business: Intermediate and Advanced
Learn how to take your Twitter account to the next level with this webinar focusing on the more advanced techniques and strategies used by successful Tweeps. Learn how to use hashtags, Twitter search, and popular desktop applications. Learn the lingo, and learn how knowing all of this will help you generate a following for your personality on Twitter that will ultimately mean sales. Hold on a second! This webinar that talks about Twittering for Business and how you can use this service to keep in touch with what your customers are saying and create valuable discussions.
Presented by Amanda O'Brien of Hall Web Services.
Get Your Business Blogging
Is a blog a worthwhile strategic marketing investment for your company or a waste of time? Find out what your should know about blogs in order to make the most of the technology, and how to avoid common pitfalls of newbie bloggers.
Presented by Amanda O'Brien of Hall Web Services.
Making Email Marketing Work For You
Email remains one of the most powerful tools in the online marketer's toolbox. With nearly everyone who uses the web using the email daily, email marketing allows you to connect with customers and prospects with messages they want to hear on their schedule. Attend this webinar to learn what you'll need to know to get started with an effective email campaign today!
Presented by Amanda O'Brien of Hall Web Services.
Using LinkedIn to Market Your Business
In this hands-on webinar, we focus on the popular B2B social network LinkedIn and show specific steps your organization can take to boost brand recognition and sales. This webinar focuses specifically on the benefits for B2B, whether you're a business owner, in-house marketer, or professional salesperson.
Presented by Amanda O'Brien of Hall Web Services.
What You Need to Know About SEO
Ready to start coming up in search engine listings? Wondering how to tell gold from snake oil in the SEO industry? Learn all about the basic principles of SEO and how they affect your website in this action-packed half hour.
We Cover:
- How and why people use search engines and what that means to you
- How SEO allows us to get our website in front of prospective customers
- What SEO best practices are and the role of server-side optimization
- The importance of links and how the internet community plays a big role in how your website perform
Presented by Kasi Gajtkowski of Hall Web Services.
How Search Works
In this "roll up the sleeves" webinar, we go behind the scenes to learn how search engines index and organize the web and show why the principles of SEO we discuss in other webinars actually work based on the activities of search engines.
More importantly, we tie this all back into your business, and discuss how an understanding of the web and search translates into an effective web site for your company.
Presented by Fred Greenhalgh of Hall Web Services.
Show, Don't Tell! Using Video to Tell Your Story
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
Presented By Amanda O'Brien of Hall Web Services
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