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Business Facebook Pages - What You Need to Know
Facebook is the most visited website on the internet. Most of your clients and potential clients are using Facebook. Are you using a Facebook business page to reach your target audience? In this webinar we will discuss business Facebook pages and show you how to optimize the profile to be found easily. We will also show some shortcuts to regularly adding content to your Facebook Fan Page, focus on new features of the new Facebook Timeline, and how to measure your efforts.
Presented by Amanda O'Brien of Hall Internet Marketing
How to Make Your CMS SEO Friendly
Do you know how SEO-friendly your content management system is? While a CMS may not optimize your site for you, it certainly helps to have the right tools for the job. However, with all of the systems and tools available, it can be hard to figure out which ones are best. In this webinar, we'll go over important SEO elements and how you should be using them throughout your site. We'll also cover key features that your CMS of choice should utilize and review some fundamental add-ons for some of the popular open-source CMSs, Wordpress and Drupal.
Presented by RC Lations of Hall Internet Marketing
Business to Business Social Media
Social Media is changing the ways businesses market themselves. We hear about dazzling case studies all the time. What about businesses with a more complex buying cycle? What about businesses with higher risk and larger price points? Is there a place for social media in the B2B space? In this webinar we will talk about using social media in the B2B space. We will also give some best practice tips on creating content, measuring your efforts and building your network. We will finish with B2B specific case studies that we think all of us can learn from.
Presented by Amanda O'Brien of Hall Internet Marketing
Advanced Tactics in Local Search
As an extension of a previous webinar, including "Getting Found and Optimizing for Local Search", we will talk about new ways to get people to find you in local search, creative approaches to your local search listing, and discuss the impact on how Google+ is impacting local search for Google.
Presented by Monica Wright of Hall Internet Marketing
Your 2012 Web Strategy
The internet is always changing and it's our job as marketers to keep up with the trends. In this webinar we'll talk about your web strategy for 2012; what you need to change, what you should focus on, and what efforts you might want to ditch. We'll also talk briefly about the emerging trend of using CMSs (Content Management Systems) and why this is such a popular option for website managers.
Presented by Jenika of Hall Internet Marketing Solutions
Coming Up with Good Blog Topics
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers!
Presented by Amanda O'Brien of Hall Internet Marketing Solutions
More Google+ for Business: Circles and Ripples
Circles? Ripples? Confused yet? You aren't alone. This webinar will dig into how to make the most of your Google+ circles, including sharing your circles with the public, working with curated lists and using Google+ Ripples. Please note: Google+ has been a moving target and lot of changes can happen in the next few weeks. We'll make sure that this session provides the most up-to-date information.
Presented by Monica Wright of Hall Internet Marketing
Getting Started with Facebook Ads
Setting up Facebook Ads for your business or organization is easy and running a successful campaign doesn't have to be expensive. In this webinar we'll show you how to get started using Facebook Ads to promote your business online. We'll go over the steps to create ads for your campaign and how to target the right demographic. We'll show you how to review the reports to track ad performance and optimize your campaigns for improvement. If you're wondering if your business should be advertising on Facebook, check out this archived webinar.
Presented by Jenika Scott of Hall Internet Marketing
What are Businesses Supposed to do with Google+?
Google+ has been on a lot of minds lately; many have embraced the new Google product but many are still mystified. Now that business pages are live we will talk about the features these pages have, the opportunities businesses have with this new social network, examples of how other businesses are taking the lead early with Google+ and how this all ties together with your other marketing efforts.
Presented by Monica Wright of Hall Internet Marketing
Building and Maintaining a Good Reputation Online
It takes time to build a solid reputation online and there are specific things you can do to ensure that your business will be viewed in a positive light. In this webinar, we will discuss how certain elements of your online marketing can affect your reputation. This presentation will offer you insight on how to build a good reputation online as well as provide takeaways to maintain that positive perception.
Presented by Jenika Scott of Hall Internet Marketing
How to Write for SEO
Writing content with SEO in mind is not as complicated as it sounds. In fact, writing for your audience and customers is not that different from writing in order to be discovered by search, you just need to keep a few tips in mind. This webinar will go over the basics of how to write for SEO, and more importantly, what not to do.
Presented by Monica Wright of Hall Internet Marketing
Tips to Keep Your Website Content Fresh
We understand that keeping content on your site updated can hard work and time consuming. During this webinar we will discuss the value in keeping your site content fresh and give you some time saving tips and takeaways on how to create new content for your website.
Presented by Jenika Scott of Hall Internet Marketing
6 Advanced Features in Google Analytics You Should Know
Have you ever been in Google Analytics and wondered what the $ Index metric meant? Or how to read the Reverse Goal Path Report? Google Analytics is an extremely robust platform that most of us only scratch the surface of, even if you live in your site metrics on a regular basis. This webinar will dig a bit deeper into six advanced features that can save time, provide valuable insight on site performance and reveal opportunities you may not be thinking about.
Presented by Monica Wright of Hall Internet Marketing
Using QR Codes Creatively and Effectively
I'm sure you've seen those funky little square images called QR or "Quick Response" codes. These images are scannable and give marketers multiple ways to allow their audience to interact with their brand or business. We've also seen that they have adopted the "cool" factor and some businesses are using them just to use them and doing so ineffectively. In this webinar we'll discuss different ways to use QR codes and we'll share some creative ways they are being used. If you're not sure what QR codes are - that's ok, read this: What is a QR Code?
Presented by Jenika Scott of Hall Internet Marketing
Top 10 Tips You Need to Know About Using Twitter for Business
Twitter has got a lot of attention in the last few years and lots of people are using the microblog to market to new and existing customers. Are you? Is it working? In this webinar I will put together the top 10 tips for using Twitter for business. Helpful tools, saving and managing time, measuring and looking at work works and what doesn't.
Presented by Amanda O'Brien of Hall Internet Marketing
Beyond the Basics: Expanding Your Local Listings for Search
As an extension of a previous webinar "Getting Found and Optimizing for Local Search", we will deep dive into advanced tactics that not just enhance your local search presence, but ultimately get people to take action. In this webinar we will talk about creative approaches to your local search listing, marketing to get more positive reviews and getting people to take an action from your local result listing.
Presented by Monica Wright of Hall Internet Marketing
Is Your Website Ready to go Mobile?
The number of people using Smartphones is growing rapidly. How does your website look and function on a mobile browser? Visitors viewing your site on a mobile phone have very different needs than a visitor coming to your site from the comfort of their home or office. Their needs are specific and they don't have a lot of time to wait for a page to load or image to render. Does your website meet the unique needs of mobile visitors? In this webinar we'll discuss the differences between your full content business website versus your mobile website and how your web strategy needs to be different for each. We'll also cover ways to make sure your current site is optimized for mobile viewing and options to create a mobile version of your current website.
Presented by Jenika Scott of Hall Internet Marketing
Getting Found and Optimizing for Local Search
People are starting to get extremely clever and are expecting a lot more from local search results. How do you compete? How do you make sure you are found? This webinar will review the likely factors that impact a local result, bust a few myths and provide some creative ideas that will make you think of "local search" a little bit differently.
Presented by Monica Wright of Hall Internet Marketing
Developing Web Content For Different Users
People are coming to your website for different reasons. Many are researching their options while others are ready to buy from you. Do you have the right content on your site to meet their needs? What about your current customers? Do you have content on your website that will be helpful to the people who are using your products and services? In this webinar we'll discuss the different types of users that are visiting your website and then developing content that best fits their needs.
Presented by Jenika Scott of Hall Internet Marketing
CRO - Time To Make Some Data-Driven Decisions
Conversion Rate Optimization. If you can show people that one thing works better than another on your site - and back it up - then there should be no push back from the departments holding the purse strings. But how do you start determining what works best for your site? What kind of data do you look at? How do you measure it? This webinar will look at the foundations of conversion rate optimization, and provide steps to follow.
Presented by Monica Wright of Hall Internet Marketing
Coming Up With New Content - Blogs, Whitepapers, Social Media
The phrase 'content is king' seems to be everywhere. Where does everyone expect this new, exciting, engaging content to come from? In this webinar we will talk about ways to come up with new content for your website, blog, email newsletter, social media sites and more. We will talk about deciding which content is working and which is wasting your time. We will also use free existing tools to help you decide what types of content you should be creating and what topics your next customers are looking for...
Presented by Amanda O'Brien of Hall Internet Marketing Solutions
What You Need to Know About Redesigning Your Website
The internet is changing and it's changing fast! To keep up with your competitive space, you need to make sure your B2B website is a reflection of the current market. If you are unsure if your site needs to be updated, you may be in for a surprise! In this webinar we will discuss how and when to integrate current best practices into your online marketing. Attend this webinar and learn how redesigning your business website can make or break your online marketing strategy...
Presented by Jenika Scott of Hall Internet Marketing Solutions
A PR Approach To Building Links
In this webinar you'll learn how to use PR to not only increase your visibility and traffic, but increase valuable links that have awesome SEO benefit. This webinar will provide tools and resources that can build on your current PR efforts to increase brand awareness and generate inbound links to your site.
Presented by Monica Wright of Hall Internet Marketing Solutions
How to Make Your CMS SEO Friendly
Do you know how SEO friendly your content management system is? While a CMS can not optimize your site for you, it certainly helps to have all the correct tools for the job. However, with all of the systems and tools available, it can be hard to figure out which ones are best. In this webinar I will go over important SEO elements and how you should be using them throughout your site. I will also go over key features that your CMS of choice should utilize and will review some fundamental add-ons for some of the more popular CMSs.
Presented by Alayna White of Hall Internet Marketing Solutions
Finding Keywords and Optimizing Your Site for Search Intent
People search for things for different reasons; like looking for answers or to make a purchase. How do you determine keyword search intent based from on target audience? How do you optimize your site to deliver what searchers are looking for? In this webinar we'll help you close the gap between searcher intent and attracting the right audience. We will also talk about keyword tools that can help you research searchers intent so you are better prepared to deliver the right content.
Presented by Monica Wright of Hall Internet Marketing Solutions
The Elements of an Efficient B2B Website
A website is made up of many elements that all work together to relay information and value to the end user. The way a website is designed and developed also plays a major roll in how the user perceives your business. In this webinar we will discuss the major elements of an effective B2B website; going over fundamental items like content, design,and conversion. Attendees will get an understanding of all the moving parts of a site that really matter to improve their own business websites.
Presented by Jenika Scott of Hall Internet Marketing Solutions
Basics of Using a CMS: How it Works and Getting Over the Learning Curve
Are you thinking about using a CMS for your next website? It sounds really easy right? What many people don’t realize is that there is a learning curve involved with web content creation and implementation. This webinar will go over the basics of how a typical web CMS works so that you can have a good idea of what you are in for. We will also review some web content terminology and best practices.
Presented by Alayna White of Hall Internet Marketing
Identify and Improve Low-Performing Pages on Your Website
When you're managing a website your focus is on high traffic pages and converting site visitors into sales leads. However, you also want to focus on pages when they aren't contributing to the web strategy in place. All the sections on your site are important and serve a purpose. In this webinar we'll discuss how to determine when pages are negatively performing, key metrics to monitor in Google Analytics, and which elements you can alter to boost performance.
Presented by Jenika Scott of Hall Internet Marketing
Selecting a CMS That is Right For Your New Website
With so many content management systems available, it can be hard to figure out what will work best for you! How do you know what to look for to make sure that the system you select will provide for all your web site needs? This webinar will go over the strengths and weaknesses of some of the more popular open source systems available so you can apply them to your own needs. I will also be providing a checklist that you can use to help in selecting the right system for your company.
Presented by Alayna White of Hall Internet Marketing
How to Optimize the Most Important Pages on Your Site
We all know that your home page is usually the most visited page on your website, but some people are unaware of how many people are visiting your About Us page. Are you missing opportunities by not thinking strategically about your About Us page? Most websites also have a Contact Us page, is yours as effective as it can be? In this webinar we'll discuss the three most visited pages on your website: your homepage, about us page, and contact us page and how to best optimize them for usability, conversions, and building relationships.
Presented by Jenika Scott of Hall Web Services
11 Quick Things You Can Do To Update Your CMS Website
Using a CMS to manage a website is growing in popularity as more people decide to take control of their web content. However, it can be hard for busy companies to find the time to make updates other than adding a news item every so often. In this webinar I'll explain why it is so important to keep your website updated and will give 11 ideas that you can use for quick updates to your website!
Presented by Alayna White of Hall Web Services
Intro to Creating a Multichannel Marketing Strategy
Websites, enewsletters, blogs, social media, traditional media... how do they all fit together? In this webinar we will discuss creating a content strategy and how to start organizing your content. As we approach the end of the year, it is a time to get organized and make sure your marketing efforts are complimenting - not competing, with each other.
Presented by Amanda O'Brien of Hall Internet Marketing Solutions
Improve Your Conversion Rate in 2011 - New Year's Edition
It is challenging to create a website that effectively converts visitors into sales leads. Many factors come into play: You need to understand the different ways to reach potential customers through your website content, you must know your audience, and your company's website should be up to date with industry standards and best practices. This webinar will countdown the different approaches to take to help increase your website's conversion rate for 2011.
Presented by Jenika Scott of Hall Internet Marketing Solutions
How Successful is Your Website?
You have spent time and money to create and maintain your website, you need to be able to measure its performance. This webinar discusses key statistics and trends to watch when measuring site performance. We will also show you how the data you collect can give you insight into changes you can make to improve the success of your website.
Presented by Jenika Scott of Hall Internet Marketing Solutions
All About Site Navigation and Accessibility
The content that you put on your website is very important, but if visitors have trouble accessing it, then it is doing no good. Having an accessible website with an understandable navigation should be a priority! In this webinar, I will discuss what considerations need to be made in the creation of an accessible site and why they are important. I will also provide some tips that you can use to make sure that your website is user friendly for everyone!
Presented by Alayna White of Hall Internet Marketing Solutions
What Is a CMS and Do I Need One?
Using a content management system to maintain your website is becoming a more popular option as more systems enter the market. Should you continue to send web content updates to your web team or is a CMS right for you? This webinar will explain exactly what a CMS is and the different levels of content management available. We will also go over the pros and cons of using a CMS so you can determine if one is right for you.
Presented by Alayna White of Hall Internet Marketing Solutions
Get More Return by Blogging Better
We all know that blogs are important. In this webinar we will discuss how you can step up your blogging initiatives by learning how to blog better. We will look at how to optimize your blog posts so that you rank for terms and keywords people are searching for. We will also talk about optimizing your blog to integrate with your social media and email marketing efforts. You can easily see more return from your blog just by blogging better.
Presented by Amanda O'Brien of Hall Internet Marketing Solutions
Using Google Analytics to Measure Website Engagement
How are people getting to your website? What content do they respond to? Is a visitor from a search engine or a referring website more likely to buy or sign up for a newsletter? If you aren't able to answer these questions, then you need to attend this webinar on how to use Google Analytics to determine how people are engaging (or not engaging) with your website. We'll talk about the why and how of using web analytics to track site performance and how to use these insights to make improvements to your website.
Presented by Kasi Gajtkowski of Hall Internet Marketing Solutions
Optimizing Your Landing Pages for Best Results
This webinar presents information about landing page optimization and how it can be used in coordination with paid search campaigns and other marketing efforts to improve conversions on your website. We'll discuss different ways to test your landing pages and some ways to optimize them so they are operating at their maximum potential.
Presented by Jenika Scott of Hall Internet Marketing Solutions
Improve User Conversion With Your CMS
It can be a lot of work setting up a new website on a Content Management System (CMS), but once your new project is live it's not time to rest yet! Since you want to increase user conversion rates, you must monitor and continue to update your website. In this webinar we'll go over some tactics that can be used to increase conversion rates with a CMS, creating happy visitors and a satisfied site owner!
Presented by Alayna White of Hall Internet Marketing Solutions
Generating Leads from Research-Oriented B2B Buyers
Getting people to your website is only one part of the puzzle -- to be successful, you need to effectively convert website visitors into sales leads. This webinar analyzes the psychology behind B2B buyers using the web and shows how to answer the concerns and desires of website visitors, validate your business, and effectively generate leads online.
Presented by Jenika Scott of Hall Internet Marketing Solutions
An Introduction to Joomla
The 3rd and final part of our CMS webinar series will conclude with an overview of Joomla. This is another free, community based, open source system that can be customized to fit the needs of many websites. In this webinar I will be giving an introduction to Joomla and will go over the basics of setting up your own Joomla site. I will also go over the pros and cons of the system so that you will be able to decide if it would be a good solution for your website.
Presented by Alayna White of Hall Internet Marketing Solutions
Creating a Social Media Plan for Your Business
As we have discussed, social media is taking a big role in the research phase of the B2B buying cycle. Taking a business approach to social media means laying out a plan, objectives and a strategy. In this webinar we will discuss how to create a social media strategy and make sure your efforts are working for you.
Presented by Amanda O'Brien of Hall Internet Marketing Solutions
What's a Web Strategy and Why Do I Need One?
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
Presented by Jenika Scott of Hall Internet Marketing Solutions
An Introduction to WordPress
Part 2 of our CMS webinar series will be an introduction to the WordPress system, including some history and basic usage information. WordPress is a blogging platform that has evolved to being much more. This very popular system has many features and a large following. In this webinar we will go over the pros and cons of WordPress and provide the basics so that you can determine if it is something you can use for your website.
Presented by Alayna White of Hall Internet Marketing Solutions
Driving Traffic to Your Website
Now that you've invested in building your website and created content that users will find helpful, are you getting the traffic you expected? Generally, driving traffic is inexpensive, however, it does take some time and effort on your part. In this webinar, we will discuss different ways to drive traffic to your site; including SEO, PPC, Social Media, Blogging, and more.
Presented by Jenika Scott of Hall Internet Marketing Solutions
An Introduction to Drupal
You may have heard about Drupal, a content management system (CMS) that is growing in popularity, but do you know the pros and cons of the system and how it is used? Drupal has a large community of passionate followers and can be a great solution for your website's content management. This webinar will give an introduction to what Drupal is and how it is utilized to create custom websites. You will walk away knowing the basics of Drupal and if it could work as a solution for your website.
Presented by Alayna White of Hall Internet Marketing Solutions
Creating and Optimizing a Facebook Fan Page for Your Business
Facebook is becoming a force on the internet. Most of your clients and potential clients are using Facebook. Should you consider using a Facebook Company Page to reach your target audience? In this webinar we will discuss if your business should consider creating a Facebook Fan Page and show you how to optimize the profile to be found easily. We will also show some shortcuts to regularly adding content to your Facebook Fan Page, the difference between a Fan Page and a Facebook Group and show you some examples of what other businesses are doing and if they are getting any value from this popular social network.
Presented by Amanda O'Brien of Hall Internet Marketing Solutions
Should My Company Be Advertising on Facebook?
Facebook ads have been around for a little while now but people are still unsure if they should be including them in their internet marketing strategies. This webinar will give you an overview of Facebook Ads to help you decide if they are good fit for your business. We will cover:
- The differences between Facebook Ads and Google Adwords, Google's online advertising platform
- The pros and cons of using Facebook Ads
- How to create the ads and target the right demographic
Presented by Jenika Scott of Hall Internet Marketing Solutions
Creating a Strategy for your CMS Website
A good web strategy is essential for success on the internet. When using a content management system (CMS) for your website you need to also think of a strategy for ongoing content management and creation. This webinar will go over what decisions you need to make when selecting a CMS as well as considerations you should make for the future of your website. You will leave knowing all the important aspects of creating a well defined CMS based website strategy.
Presented by Alayna White of Hall Internet Marketing Solutions
What Your Business Needs to Know About Mobile Marketing
With the boom in the smart phone market (Blackberrys, iPhones and more) what are the implications on how people find your business when they are looking for something and how they access your content and website? In this webinar we will talk about the effects the mobile marketplace has on businesses, applications people are using to market their business and the must-have aspects of your website that need to be ready for mobile web visitors.
Presented by Amanda O'Brien of Hall Internet Marketing Solutions
Creating a User-Centric Website
Creating a user-centric website isn't just about designing a site with a great look and feel; it is also about understanding who your users are and what content they seek. A user-centric website takes into consideration how users interact with websites when researching or making buying decisions. In this webinar we will discuss how to create a user-centric website and why it is important. We will also go over some website usability tips and talk about improving user-experience.
Presented by Jenika Scott of Hall Internet Marketing Solutions
Measuring and Tracking Your Social Media Efforts
Now that you're using Facebook, LinkedIn, and/or Twitter, what's happening? Do people care about your tweets? Is your fan page engaging anyone? Do your blog entries get extra mileage? In this webinar we'll talk about how to use web analytics programs to track and assess your social media efforts, helping you better judge what's working. Focus your best effort to the communities that care.
Presented by Amanda O'Brien of Hall Internet Marketing Solutions
How to Create Quality Web Content and Why it is Important
Keeping your website fresh with new content is important for both SEO and maintaining a loyal audience. It can be hard enough to consistently provide current information, let alone the quality information that your visitors are looking for. This webinar will explain the importance of fresh content and will give tips on how you can create it in a way that will keep visitors coming back for more.
Presented by Alayna White of Hall Internet Marketing Solutions
How Search Works
Learn a new definition for spiders and crawling in this in-depth webinar explaining the inner workings of search engines. Learn why SEO best practices work by understanding how search engines index web pages and use their secret algorithms to determine results. More importantly, we tie this all back into your business, and discuss how an understanding of the web and search translates into an effective web site for your company.
Presented by Kasi Gajtkowski of Hall Internet Marketing Solutions
Twitter for Business: Intermediate and Advanced
Learn how to take your Twitter account to the next level with this webinar focusing on the more advanced techniques and strategies used by successful Tweeps. Learn how to use hashtags, Twitter search, and popular desktop applications. Learn the lingo, and learn how knowing all of this will help you generate a following for your personality on Twitter that will ultimately mean sales. Hold on a second! This webinar that talks about Twittering for Business and how you can use this service to keep in touch with what your customers are saying and create valuable discussions.
Presented by Amanda O'Brien of Hall Internet Marketing Solutions
Five SEO Mistakes to Avoid
Now that you understand the importance of search engine optimization and are implementing a strategy of your own, are you falling into some of the common pitfalls of SEO? This webinar will identify 5 common SEO mistakes including aspects of keyword strategy, on-page SEO elements, and content optimization - and how to remedy them.
Presented by Kasi Gajtkowski of Hall Internet Marketing Solutions
Using LinkedIn Answers Well
LinkedIn, the business orientated social networking site, can be a powerful tool for marketing your business and building your online reputation. In this webinar we will discuss how to use LInkedIn Answers to establish you and your business as an expert in your industry, how to generate leads from LinkedIn Answers, how to coordinate your online marketing efforts and some tips and tricks to use LinkedIn Answers effectively as a marketing tool.
Presented by Amanda O'Brien of Hall Internet Marketing Solutions
Boost Your Rep! A Marketer's Approach to Getting Inbound Links
In the old days, linking was easy - pay for a listing with hundreds of affiliate sites and it would boost your PageRank. Link building isn't so simple anymore. Instead, link building is really part of online PR. Search engines only care about links from sites that matter, and we'll teach you how to get them through the use of quality press releases, social media sites, guest blogging, article marketing and more.
Presented by Amanda O'Brien of Hall Internet Marketing Solutions
Making Email Marketing Work For You
Email remains one of the most powerful tools in the online marketer's toolbox. With nearly everyone who uses the web using the email daily, email marketing allows you to connect with customers and prospects with messages they want to hear on their schedule. Attend this webinar to learn what you'll need to know to get started with an effective email campaign today!
Presented by Amanda O'Brien of Hall Internet Marketing Solutions
Tweeting For Your Business! An introduction to Twitter
Sure, you've heard of this crazy thing called Twitter that enables you to micro-blog your story in 140 characters or less... but you already have enough to do, right? Hold on a second! Tune into this webinar that talks about how Twitter can be used by businesses as a way to reach out to customers, listen to conversations, and respond to events as they happen.
Presented by Amanda O'Brien of Hall Internet Marketing Solutions
SEO, Analytics, and Online PR: Strategies for Better Blogging
In this intermediate level blogging webinar, we'll discuss some of the strategic decisions you can make when it comes to blogging and what tools you can use to monitor and assess your performance. Learn how an aggressive attitude towards analytics, built-in SEO optimization, a full editorial calendar, and ongoing outreach to other bloggers will help you turn your blog from a passive news feed into one of your most powerful marketing tools.
Presented by Amanda O'Brien of Hall Internet Marketing Solutions
Social Media for Non Believers
If you think that social media is a waste of time and money, are skeptical of its cheerleaders, or just need solid proof before you'll consider a social media strategy, this webinar is for you. We'll be going over the absolute basics for those that see social media as a necessary evil, and showing case studies from several representative industries. We'll cover the 10 simplest things you can do to keep your company from falling off the map.
Presented by Amanda O'Brien of Hall Internet Marketing Solutions
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?
Everyone knows that Google is the leader in web search, but with Microsoft's purchase of Yahoo, a lot of people are wondering if there's a new sheriff in town. This webinar looks at the search technologies behind the major search engines, the details of the Yahoo-Bing search technology deal, and the implications for search engine optimization and your business.
Presented by Kasi Gajtkowski of Hall Internet Marketing Solutions
Using Pay Per Click To Generate Sales
Pay per click (PPC) campaigns allow you to bid on even the most competitive keywords -- but while they're easy to set up, making them profitable is much harder. This webinar will illustrate the factors of successful PPC campaigns and how to use targeted keywords, ad copy, and regions to make your campaigns pay off.
Presented by: Kasi Gajtkowski, Internet Marketing Manager and Google AdWords Certified Individual
Google Knows Best - A Discussion of SEO Best Practices and How to Use Them
Now that you know what SEO is all about, what's the next step? This webinar talk about the actual changes typical SEO companies make to your website - the implementation of what are called "SEO Best Practices." We talk about the various on-page code elements that are important to search engines, and briefly discuss the implications of technical elements as server structure and hosting environment on web search.
Presented by Kasi Gajtkowski of Hall Internet Marketing Solutions
What is Social Media and Why Should I Care?
Wondering what Facebook, Digg, LinkedIn, StumbleUpon and Twitter can do for your business? Get the dirt on Web 2.0 and beyond in this introduction to the major social media networks with tips on how to create and maintain a profile for your business for best success. Special attention to B2B.
Presented by Amanda O'Brien and Kyle Pouliot of Hall Web Services.
Using Analytics to Drive More Business
How are people getting to your website? What content do they respond to? Is a visitor from organic search or pay per click more likely to buy? If you aren't able to answer these questions, then you need to attend this webinar on how to use web analytics. We'll talk about the why and how of using statistics to track site performance and how to use these insights to make incremental improvements to your website over time.
Presented by Kasi Gajtkowski of Hall Web Services.
Twitter for Business: Intermediate and Advanced
Learn how to take your Twitter account to the next level with this webinar focusing on the more advanced techniques and strategies used by successful Tweeps. Learn how to use hashtags, Twitter search, and popular desktop applications. Learn the lingo, and learn how knowing all of this will help you generate a following for your personality on Twitter that will ultimately mean sales. Hold on a second! This webinar that talks about Twittering for Business and how you can use this service to keep in touch with what your customers are saying and create valuable discussions.
Presented by Amanda O'Brien of Hall Web Services.
Get Your Business Blogging
Is a blog a worthwhile strategic marketing investment for your company or a waste of time? Find out what your should know about blogs in order to make the most of the technology, and how to avoid common pitfalls of newbie bloggers.
Presented by Amanda O'Brien of Hall Internet Marketing Solutions.
Making Email Marketing Work For You
Email remains one of the most powerful tools in the online marketer's toolbox. With nearly everyone who uses the web using the email daily, email marketing allows you to connect with customers and prospects with messages they want to hear on their schedule. Attend this webinar to learn what you'll need to know to get started with an effective email campaign today!
Presented by Amanda O'Brien of Hall Web Services.
What You Need to Know About SEO
Ready to start coming up in search engine listings? Wondering how to tell gold from snake oil in the SEO industry? Learn all about the basic principles of SEO and how they affect your website in this action-packed half hour.
We Cover:
- How and why people use search engines and what that means to you
- How SEO allows us to get our website in front of prospective customers
- What SEO best practices are and the role of server-side optimization
- The importance of links and how the internet community plays a big role in how your website perform
Presented by Kasi Gajtkowski of Hall Web Services.
Show, Don't Tell! Using Video to Tell Your Story
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
Presented by Amanda O'Brien of Hall Internet Marketing Solutions
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