Internet Marketing Services for Business to Consumer Lead Generation
At Hall, we help you optimize technology to connect your products with new customers by understanding them, their buying habits and their search intent. We help you lower costs, increase cart volumes and reduce abandonment while we reallocate the misspend towards driving more traffic.
A Fresh Look To Drive Better Results
Agencies and internal teams often suffer from “campaign myopia” – tunnel vision after months or years of tracking current results against historic performance. What if the historic baseline wasn’t any good to begin with? What if your perception of what works is based on how you performed when you last tried it and not indicative of the opportunity that could exist if you executed at a high level? With an independent audit we can help you take a fresh look at your efforts to identify misspend and inefficiencies, uncover new opportunities, help you reach new goals or maybe just give you some peace of mind.
A Holistic Approach
Optimizing retail marketing programs starts with understanding customers behavior in brand and non-brand online marketing, social media, email marketing, catalog drops & direct mail. Breaking down the data barriers between highly siloed marketing efforts will help in understanding your customers. Often we forget that we are not highly siloed consumers - multiple touches are often what triggers a purchase. Learning from all efforts and integrating approaches is part of the optimization process.
A Diligent Approach
Whether we are providing independent auditing and advisory services or actual hands on execution, we work everyday to optimize the entire purchasing chain from initial engagement to checkout. We focus on finding cart starters, high response products, your most competitive offers, and products that encourage new customers to buy and old customers to return. It takes daily diligence to generate better results year over year, month over month and week over week.