Blog Creation and Management
We Provide You the Tools and Support to Cultivate a Following
Creating a successful blog is one of the most challenging but profitable things your business can do. Blogs allow you to engage with customers online in a tone more conversational than the typically stiff business writing of the products and services pages of your website.
Since people are interested in learning about the people at your company as much as they are interested in learning what you do, your blog is a way to meet this need while demonstrating your company's personality and expertise.
Blogs are becoming part of the daily routine of a growing number of B2B buyers. Nearly 40% of surveyed buyers report having used a blog to research, qualify, or learn about products or services in their industry.
Our approach is to help you strategically and effectively use blogging in tandem with other inbound marketing and internet marketing tools.
We Provide All The Tools You Need To Create An Effective Blog:
- Strategy Development - We'll work with you to define the goals, market and strategy for your new blog.
- Installation and Hosting - Our preferred platform is Wordpress, an extremely popular, easy-to-use, secure and flexible blogging platform. We'll install the blogging software into your web hosting environment and configure it to work seamlessly with your website.
- Custom Theme Development - We'll create a customized blog theme matched to your website for a consistent user experience.
- Social Media Integration - We'll configure plug-ins for social networking sites like Digg, Del.icio.us, StumbleUpon and Facebook which allows readers to quickly tag and share your work with the world.
- Copywriting/Copyediting - Write the content and send it to us to review, or have one of our in-house web copywriters write engaging articles for your customers.
- Training - We provide web-based or on-site training to show you the different features of the blogging software, show how to do popular tasks, and give ideas for how to come up with content and article ideas.
- Ongoing Analysis - We look at real-world data and subscriber stats to analyze how well your blog is working both from a user perspective and for SEO. We'll provide ongoing consulting, training, and assistance as needed to ensure that your blog becomes an effective marketing tool.
How We Work With You
Creating a blog is a long-term commitment, requiring more of your time than other marketing techniques but also offering greater potential rewards. When we first start talking with you, we define your goals for a prospective blog and discuss the technicalities of creating it and getting regularly content into it. We review other blogs in your industry (if relevant) to determine what the playing field is and how your company can fit into it.
Once we have the goals ironed out, we work on the technical part of that strategy -- we set up the software, configure plug-ins and social network integration, develop a custom theme and test it extensively. At this point we'll show you the blog in a testing environment and teach you how to use the software so you can get started blogging!
Over the long-term, we'll keep track of subscribers to your RSS feed (and manage a separate list of email subscribers if desired), review the viewing stats of your different entries and work with you to define a blogging strategy supported by your social networking efforts. We'll regularly discuss your blog's performance with you and provide suggestions and recommendations for improving your results.
Learn More About Blogging
We know that blogging may be overwhelming. It's a process that's new to many businesses, and the rules are still evolving. That's why we continually educate anyone interested with a free web marketing blog, training videos and weekly webinar series.
If you want to learn more about blogging now, we recommend the following resources:
- See Blogging-related entries on our blog
- See our Blog Training Videos
Get Your Business Blogging - A pre-recorded webinar discussing the benefits and first steps getting started with a business blog.
