One thing I learned this past week at Sage Insights is that using Social media as a marketing tool is serious business! I know the power of tools like LinkedIn, Twitter, Facebook, Stumpbleupon and more because it is what I do for work and what I help my clients succeed in. The rest of the business world is starting to take notice and want to know how they can use Social Media/Inbound Marketing tools for them.
There is a shift in thinking – these social media sites aren’t just for kids in their basement but they are a valuable tool for businesses to connect with clients, be found by new clients, publish important content and share their news and events.
One thing to remember is these are just tools in your marketing toolbox. As with most things in life there is no magic bullet. Things aren’t looking so good for traditional forms of marketing like newspapers, radio stations and television. The power has shifted to the buyers and you need to find ways for them to find YOU!
In the most recent edition of Accounting Technology Magazine there was an article on the ROI of Social Networking. In it was a nice closing statement from Wayne Shultz “Will Twitter bring in clients? Probably not. Will a combination of Twitter, Facebook and a good newsletter? Now you’re thinking.”
For those of you who were not at Insights or at our presentation here is a copy of our slides:
The third day of Sage Insights was bustling, with sessions running from morning to evening, including our “Beyond the Hype: Social Network Marketing for B2B” (Stay tuned here for clips and slides!).
We wrapped up the tradeshow by talking to some of the different Sage Preferred Vendors about their experience at the show and how it compared to other years. The bottom line: there were fewer people, but more people taking marketing their businesses seriously. Hear some of their stories above.
On the second day of Sage Insights, partners learned a lot about the road ahead of their specific products and their respective markets. The day was jammed packed with sessions, but between it all the trade show was open and many good relationships were getting started.
In our video clip you’ll see Michael Pires of HR411.com, provider of human resources guides, forms, support, employee handbooks, best practices, tools, and many other resources. Also interviewed is Mike Renner of Business Management Solutions Group, as MAS 90 reseller in Seattle.
Sage Insights kicked off Monday with sessions running throughout the afternoon, a keynote from Sage CEO Sue Swenson, dinner at the tradeshow and then a few gatherings thereafter, notably the Sage LinkedIn group which featured passionate discussion about small VARs and their relationships with Sage.
In our YouTube footage of the day, we asked a few partners what they thought of Sue Swenson’s keynote, and then caught Bill Kizer, admin of the Sage Partners, Employees and Alumni LinkedIn Group, what he’s experienced with the group and where he sees it going.
Hall Internet Marketing delivers technology enabled Internet Market solutions for corporate clients including Paid Search, Strategy, SEO, Alternative Search, Display Advertising and New Opportunity Validation.
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