Ever wish there was a way to segment your users based on their ongoing (or not ongoing) interaction with your site? And then decode why they may have stopped coming back? Not placed that order? Abandoned that contact form? You can – with something Google calls Custom Variables. You may have noticed them while cruising…
Month: August 2012
How to Grow Your Mobile Presence [INFOGRAPHIC]
Has your audience gone mobile? Most of the world IS going mobile! You can check your Google Analytics to see how many people are visiting your website from a mobile device. If you do have mobile traffic, you want to make sure you are putting your best foot forward for mobile visitors so they don’t…
Does your business need a mobile app? What kind?
Half of the US population now owns a smartphone – up from just 38% in 2011. The mobile web marketing space is in a phase of rapid growth and it’s got business owners and marketers alike on their toes. We’re downloading more apps then ever before and spending more than 80% of time with our…
Social Search. Who’s Winning? Google vs. Bing
We trust our family and friends – more than any advertisement or endorsement by a faceless reviewer. It’s human nature to listen to and trust the people we know. So it makes sense that organic search is evolving to be socially relevant. Back in 2009 both Bing and Google launched the “social search revolution.” Bing…