Pinterest Business Accounts: How to Convert Your Existing Account

Businesses no longer need to feel like they may be breaking the rules with a personal Pinterest account. As of a few weeks ago, Pinterest started offering official business accounts and additional services to companies wishing to build a community and following on the number 3 social network in the US. Until recently, it was…

Understanding Google’s Disavow Tool – When and How to Use it

Google’s Disavow Tool was designed in the wake of the engine’s Penguin update as a way for webmasters to indicate to Google which inbound links are unwanted. Understanding Penguin’s Impact The guiding principle of the Penguin update was to penalize websites using manipulative techniques to achieve high rankings. The update negatively impacted websites selling links,…

How to Use Profiles in Google Analytics

A profile is a customizable layer in between the raw tracking data and the reports you see in Google Analytics. Profiles can be used to filter or limit the raw data so you only see the data you need in your reports. If you want to collect data for just your company’s website, you can…

Getting to the Bottom of Facebook’s Edgerank and Promoted Posts

Whether you’re a Facebook page owner or not, you probably know that a lot of people have been pretty worked up about how Facebook is displaying posts in the newsfeed. There’s a nasty rumor going around that Facebook is now decreasing newsfeed impressions for pages as a way to entice people to buy promoted posts.…