Understanding the Google Analytics Real-Time Reports

The Real-Time Reporting section of Google Analytics is a fairly new area of the interface. Before Real-Time tracking, testing and confirming that certain configurations or settings were working properly was time consuming and frustrating. With the addition of Real-Time reports, we can get instant gratification that goals, events and filtered profiles are indeed working properly.…

5 Important SEO Elements for Your Blog Posts

Blogging is so important for your online presence. It shows you are a thought leader in your space, is an easy-to-update way to react and respond to customers and news in your industry, it shows personality behind your brand; it showcases your staff’s knowledge and is a great SEO resource. Blogging alone is great for…

Winning Local Search for 2014

Entering the New Year, search marketers are eagerly looking ahead for trends of 2014. As opportunity grows for businesses to connect with customers via search, so do the trials of defining the best method and the influence search engines have to change the game entirely, like Google did with Hummingbird this past year. Winning local search for…

WordPress 3.8 Released

WordPress.org recently released Version 3.8 of WordPress, named “Parker” in honor of Charlie Parker. This update focuses primarily on improving the user interface for administrators by incorporating the work done on the “secret” MP6 Plugin into WordPress core. The update presents a cleaner and fully responsive admin area, allowing site owners to manage their site seamlessly from any device. Just as…