The Most Important Piece of Your Social Media Strategy Is…

We hear a lot on why your business needs to be participating in social media. Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest, YouTube — if you listen to all the social media experts out there, you need them all. But of all the social networking components – all of your posts, content, and videos, know what…

6 Helpful Applications for Google AdWords Labels

Google AdWords labels (http://adwords.blogspot.co.uk/2012/04/slice-and-dice-your-data-using-adwords.html) can be used to assign tags to campaigns, ad groups, keywords, and ad copy variations. These labels allow users to parse account performance data, without using complicated Excel functions. Below are six practical ways to use AdWords labels to save time and monitor account performance: 1. Note Keyword Bid Adjustments Avoid redundancy in…

10 Tips for Using the WordPress WYSIWYG Editor

The WordPress WYSIWYG editor resembles most text editors but differs in its capabilities; some for the better, some for the worse. It does have some quirks that you need to be aware of and some cool tricks that aren’t readily available or intuitive. Here is a list of ten tips to get you started. All…

5 Ways to Make Your Pins Searchable on Pinterest to Drive Web Traffic

For many businesses, driving new and returning visitor traffic can be challenging. Pinterest is a valuable tool that not only has grown to have over 70 million users globally, but can be used to drive referral traffic to your site.  Thankfully this infographic is a great guide to doing just that.