3 Lessons from the NEMOA Spring Conference

A few weeks ago, I attended the National Etailing and Mailing Organization of America Spring Conference (http://nemoa.org/) in Boston. With a full schedule of keynote speakers and smaller sessions, it was a wonderful opportunity for networking and generating ideas. There were plenty of relevant discussions, but the most popular focused on ways to better engage…

Understanding the Audience Reports in Google Analytics Part 2

Today we will continue our earlier post on the Audience Reports in Google Analytics. We have already discussed the Demographics, Interests, Geo, and Behavior Reports in Part One of the series. In this post we will learn about the rest of the reports available in the Audience Reports section of Google Analytics. Technology The Technology…

Running a Google Content Experiment on Multiple Pages

Ever wanted to run a Google content experiment across an entire section of your website? This can be extremely useful if you want to test changes on your product pages or another section of your site that has multiple pages of the same type. At first, this seems like a pretty straightforward feature, but try…

Google AdWords New Conversion Naming – Converted Clicks vs Conversions

In February of 2014, Google announced there would be modifications to conversion tracking in AdWords. If you have noticed new conversion column naming in AdWords and are wondering what the difference is between Converted Clicks and Conversions, then this post should shed some light on it. New Conversion Column Naming In the past, Google AdWords…