Many marketers are interested in monitoring their competitors’ search engine optimization efforts. Whether you’re overhauling your site’s SEO or wanting to develop a process for checking in more regularly, a competitive SEO audit can help you understand where you stand, and how much work you will need to do to gain traction on your competitors.…
Month: August 2015
10 Ways I Minimize Pain Points as a Web Developer
There are always ways to improve your workflow and increase productivity. Pain points are anything in your workflow that can be removed or improved upon. We must isolate the stress point and work to find a resolution. Below are a list of ten pain points and ways that I have learned to mitigate their effects:…
Google Local 7 Pack Trims Down, Now Local 3 Pack
Last week Google rolled out a new format for its local search results pages, switching up the previous ‘local 7 pack‘ where seven local businesses were featured. Google now displays only three for local search queries. This turns already valuable SERPs real estate into an elite trio of the three businesses deemed to be the…
2 Google Analytics Tips for Managing Page Errors
For this exercise, you’ll need to have a website with Google Analytics installed and a custom 404 page with a unique page title distinguishing it from other pages. How do you know if you have Google Analytics and a custom 404 page set up? First visit GA Check for Google tracking verification. For the 404…