Have you ever tweaked a keyword’s match type only to see its performance history vanish? You’re not alone. Many advertisers face this seemingly data-wiping scenario. But fear not. The truth is a little more nuanced. Here’s What’s Happening When you change a keyword’s match type, Google Ads doesn’t delete the old data. Instead, it treats…
The Hall Blog
Boring Web Development Technology: The Unsung Hero of Your Project
The web dev world is a whirlwind of shiny new frameworks and buzzwords. It’s easy to get caught up in the hype, chasing the latest tech like a squirrel after a particularly tempting acorn. But sometimes, the best technology is the kind that doesn’t make headlines – the tried-and-true, rock-solid tools that quietly power millions…
Marketing & Technology Review of 2023 and Predictions for 2024
As we start a new year, we take a look back at the marketing and technology landscape. Reviewing the key trends and cutting-edge technologies we worked with over 2023. We’ll also gaze into the crystal ball to forecast the trends and innovations expected to dominate in 2024. Join us as we navigate through the past,…
Enhancing Accessibility with CSS prefers-reduced-transparency
In web development, creating websites that are not only visually appealing but also accessible to a diverse audience is crucial. One essential aspect of accessibility is accommodating users with different preferences and needs. In this blog post, we’ll explore a CSS feature that contributes to a more inclusive web experience: prefers-reduced-transparency. Understanding prefers-reduced-transparency The prefers-reduced-transparency…