Kasi Gajtkowski
Organic Search Manager
Kasi Gajtkowski, Organic Search Manager Born in Waterville, Maine Kasi Gajtkowski went on to graduate magna cum laude from the University of Southern Maine with a B.A. in Communication in 2001. Upon joining Hall in 2009, she brought her professional experience in market research, customer support, project management and website marketing to Hall's internet marketing team. Kasi is the leading force behind Hall's ongoing assessment and adjustment of client websites, and spends her time performing qualitative analysis on search and web analytics data and advising clients on ongoing improvements to their websites. In her free time she enjoys being with her husband and their two dogs.
Recent Posts by Kasi:
Recent Webinars by Kasi:
The ACT! Extreme Website Makeover Webinar
Sage partnered with Hall Web Services, a Sage Preferred Vendor, to offer a special interactive webinar that walked ACT! partners through process of redesigning a website. We took an ACT! Certified Consultant website and showed how we transform a site that could use some work to one that drives traffic and starts conversations. We also talked about what works and what doesn't work, and showed how to leverage the resources offered by Sage to captivate visitors.
Presented By Fred Greenhalgh, Kasi Gajtkowski and Candi Huber of Hall Web Services
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?
Everyone knows that Google is the leader in web search, but with Microsoft's purchase of Yahoo, a lot of people are wondering if there's a new sheriff in town. This webinar looks at the search technologies behind the major search engines, the details of the Yahoo-Bing search technology deal, and the implications for search engine optimization and your business.
Presented By Kasi Gajtkowski of Hall Web Services
Using Pay Per Click To Generate Sales
Pay per click (PPC) campaigns allow you to bid on even the most competitive keywords -- but while they're easy to set up, making them profitable is much harder. This webinar will illustrate the factors of successful PPC campaigns and how to use targeted keywords, ad copy, and regions to make your campaigns pay off.
Presented by: Kasi Gajtkowski, Internet Marketing Manager and Google AdWords Certified Individual
Google Knows Best - A Discussion of SEO Best Practices and How to Use Them
Now that you know what SEO is all about, what's the next step? This webinar talk about the actual changes typical SEO companies make to your website - the implementation of what are called "SEO Best Practices." We talk about the various on-page code elements that are important to search engines, and briefly discuss the implications of technical elements as server structure and hosting environment on web search.
Presented By Kasi Gajtkowski of Hall Web Services
Using Analytics to Drive More Business
How are people getting to your website? What content do they respond to? Is a visitor from organic search or pay per click more likely to buy? If you aren't able to answer these questions, then you need to attend this webinar on how to use web analytics. We'll talk about the why and how of using statistics to track site performance and how to use these insights to make incremental improvements to your website over time.
Presented by Kasi Gajtkowski of Hall Web Services.
