Creating and maintaining customer relationships has never been more important, especially with third-party cookies coming to a halt in (now) late 2023. As our paid marketing expert discussed in a recent blog, being prepared to effectively advertise without this data is crucial, but you need to know what to do and how to do it,…
Category: Archive
How A Web Cache Speeds Up Your Site
You might have noticed after you visit a webpage, the subsequent page visits are faster than the first. This is largely due to caching, a technology that either stores data on the user’s machine or the server so information can be accessed faster in the future. What Is a Web Cache? Web caching is a…
Preheaders – Your Email Marketing Guide
When building email marketing campaigns, there are a considerable amount of variables when it comes to marketing strategy and technicality: audience & segmentation, subject, valuable content & imagery, automation, and deliverability to name a few. Something that is often overlooked is the preheader message. Preheader? What is that? The “preheader” is the text following the…
WordCamp Portland, Maine 2018
It is that time of year again, time for WordCamp Portland, Maine! In our 2017 WordCamp blog post, we discussed general information about what a WordCamp is and why you should attend. In this blog post, I will continue the discussion and provide updated information about this year’s Portland, Maine WordCamp. What is a WordCamp?…