As we start a new year, we take a look back at the marketing and technology landscape. Reviewing the key trends and cutting-edge technologies we worked with over 2023. We’ll also gaze into the crystal ball to forecast the trends and innovations expected to dominate in 2024. Join us as we navigate through the past,…
Category: Content Marketing and Social Media
Craft Powerful Texts with Klaviyo’s SMS Assistant
Whether you’ve been utilizing SMS marketing for a while or it’s still a relatively new marketing channel for you, Klaviyo’s new AI-powered SMS Assistant tool can help you more easily write compelling text messages for your audience. SMS marketing is a highly personal and engaging channel, and mobile carriers require marketers to meet particular compliance…
Writing Site Content That Demonstrates E-E-A-T
If you want to improve your website’s ranking in search engine results pages (SERPs), you need to focus on creating high-quality content. Adding value to your users’ online experience should be a priority for your organization. But where do you start, and how can you ensure you rank well? These are often the first two…
Marketing & Technology Predictions for 2023
2022 brought some big changes to the digital world (think Twitter, ChatGPT, and Google Analytics 4 just to name a few) and 2023 is sure to do the same. Our team of marketers and developers has compiled our predictions for the new year in regard to marketing, technology, and the world at large. What do…