While the ultimate goal for any email marketer is to grow their lists, there often comes a time when there is a need to unsubscribe contacts. Luckily, most Email Service Providers (ESPs) provide an easy function for importing contacts with the sole purpose of unsubscribing them so that they do not receive your communications. Whether they opted out on their own, or whether they were hard bounced or simply didn’t exist in the first place. Constant Contact has such a feature, but if your account is based on the latest user interface, you may have some trouble finding this feature. In the older interface, if you have navigated to the Contacts dashboard and selected a list, you’ll have options similar to the graphic below. These options include the ability to Remove, Unsubscribe (Do Not Mail), Move or Copy selected contacts. Fairly simple and straight forward.
Older UI Contact Options
In order to accomplish this same task when using the new user interface within Constant Contact, there is a required step that needs to be enabled before you even have the option for unsubscribing a contact. When first logged in, you’ll want to navigate to the main Settings tab in the upper right navigation area. Once here, you’ll be shown various options for optimizing your Constant Contact account. The fourth option down the page is Contact Settings. If the option for “Enable advanced email permissions” is not set, check the box and save.
Advanced Contact Settings Option
Once this feature has been enabled, return to your Contacts dashboard. When you click on the Add Contacts button, you’ll see a new option for importing contacts called “Add unsubscribed from file”.
Unsubscribe Feature Option
This is a great way to manage lists when more than a few contacts need to be removed from your whole account. My only concern with this latest UI change is why such an integral piece of email marketing would be hidden by default? Like the older UI, features like this should be clear, concise and easy to find.
I think many of us are past the point of considering social media a ‘new’ marketing channel. Businesses of all kinds are participating on Facebook, Twitter and more. It is easy, inexpensive and you can do it in-house. But is it working? Is it not only driving traffic to your site but is that traffic buying something or contacting you?
In the most recent Ecommerce Quarterly by monetate, they go into depth on the issue of not being able to trace direct sales from social media. We know people are using social media and we can see on our website’s analytics how many people are coming right from social media sites (and which ones). We can also tell who of those visitors are making purchases… and it isn’t a lot. We can also see how much time they spend and what they do on site – and social media is pretty far behind Search and Email on pages per visit too.
In your analytics you will see most of your traffic comes from Search and from Direct. The squishy part is, there is a decent chance that your social traffic is in there. If someone sees something they like on social media, they may open a new browser and search for the company or product to learn more or go right to the URL (if it is easy enough to remember). If that is the case, then social media seems like more of a branding exercise than a traffic source. We are creating impressions and not making sales.
Another angle for social media is if you are creating great content and an engaged community, you will hopefully see your other internet marketing channels grow. Hopefully you will notice more people searching for your company or products. Maybe you will see your email list increase because people want to be sure they are getting your content. As with most things in internet marketing, they all seem to work together.
Unfortunately right now we aren’t seeing a lot of direct connections from social media posts to purchases. I think as users get more advanced and our measurement tools get more intricate, we may be able to attribute more sales to social media. We will see.
I definitely recommend you check out this report from monetate. There is a lot of interesting information in there.
Has your audience gone mobile? Most of the world IS going mobile! You can check your Google Analytics to see how many people are visiting your website from a mobile device. If you do have mobile traffic, you want to make sure you are putting your best foot forward for mobile visitors so they don’t get discouraged and go to a competitor’s site instead!
Responsive Design or Mobile Optimized Site?
There are a variety of options to cater to your mobile users. You can choose a responsive website design that has a flexible layout that re-sizes and re-orients your desktop sites for mobile users. You can also have a mobile optimized site that allows you to deliver a customized experience for a mobile visitor. No matter which you choose, you should continue to test and track your mobile performance to make sure you are reaching all your potential clients.
Optimize your email marketing for mobile
Mobile devices are changing where and how we view emails. It is projected that by the end of 2012, more people will read emails on mobile devices than on desktop computers. If your email is not optimized to be seen on a mobile phone, your message may be getting lost!
More and more people are coming into contact with your content while they are on a mobile device. As technology advances, this will only increase. Make sure your mobile website viewers and email subscribers are getting content delivered correctly on their devices!
This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves will focus on a new topic to get your internet marketing in order before the start of the new year.
When you were little, did you ever have to travel for Christmas? Remember how scared you were that Santa wouldn’t know you weren’t home? I remember writing letters and nagging my parents to make SURE he knew we weren’t going to be home for Christmas.
If you could just capture a thread of that nervous energy and use it to start a fire to get your social media icons on your website and other promotional items – that would be swell. I see so many companies that have a decent presence on social media sites, a great newsletter or a great blog but there is little to no mention of it on their site. Your additional internet marketing efforts should be integrated into the other forms of marketing you are doing… not be separated.
Someone may be in the research phase of their buying process and come across your company. Perhaps they aren’t ready to buy but if they started following your Twitter account, Like you on Facebook, sign up for your email newsletter, subscribe to your blog etc., when they are ready to buy you stand a better chance of being on the top of their mind.
Letting people know where else they can find your content is as easy as adding icons to your website or promotional items. You could also add widgets for social media sites and email newsletter signup boxes right on other pages of your site.
Integrate all of your marketing efforts that you can! Just like you didn’t want Santa dropping your loot off at the wrong house, you don’t want your next customers subscribing to your competitors content over yours!
Photo credit: kdonovan_gaddy