Topic: Email Marketing

What is Sender Policy Framework (SPF)?


What is Sender Policy Framework (SPF)? The Sender Policy Framework (SPF) is an open standard specifying a technical method to prevent sender address forgery.[1] SPF was created in 2003 to help close loopholes in email delivery systems that allow spammers to “spoof” or steal your email address to send hundreds, thousands or even millions of… Read more »

3 Lessons from the NEMOA Spring Conference


A few weeks ago, I attended the National Etailing and Mailing Organization of America Spring Conference ( in Boston. With a full schedule of keynote speakers and smaller sessions, it was a wonderful opportunity for networking and generating ideas. There were plenty of relevant discussions, but the most popular focused on ways to better engage… Read more »