WordPress vs Drupal [INFOGRAPHIC]

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Content Management Systems (CMSs) are gaining in popularity, 32% of sites online are CMSs. They are easy to manage and allow you to be in control of your website, instead of needing a web developer each time you want to update your site.

Two of the most popular CMSs are WordPress and Drupal. If you are planning on using either of these for your next website, there are a few things you should know. Both systems are great, but which one will fit your needs? The infographic below should be able to help you decide if WordPress or Drupal is the right CMS for your needs.

Should You Choose WordPress or Drupal?
Hall Internet Marketing – Should You Choose WordPress or Drupal?

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Top Posts of 2012 – All About Facebook, Infographics and Google Analytics

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I don’t know about you, but 2012 was a busy one over here! I think it is always fun to look back on the past year as we prepare for the next. I thought it would be fun to put together a list of our most popular blog posts again (determined by Pageviews in Google Analytics) from the previous year.

Here is the rundown of the most popular posts from 2012:

10 – What You Need to Know About Facebook Cover Images

Facebook had a crazy year – growth, user experience changes, advertising updates, IPO, and its fair share of controversy. A big change this past year was how business pages worked and looked. Adding cover images was a huge change to the look of business and personal pages.

9 – Understanding Google’s Disavow Tool – When and How to Use it

Do you know what your link profile looks like? Do you have unwanted spammy links coming in? In this post we look at how to assess both and if you need to use Google’s Disavow Tool to clean up your link profile.

8 – Should You Delete Bad Facebook Comments?

One of the scariest aspects of social media for businesses is that barriers are down and anyone can say anything (good or bad) about your business. When someone leaves a negative comment on your business Facebook page, should you remove it?

7 – Facebook Timeline Switch is Today

Facebook’s switch to the Timeline format was a major change in user experience. We listed some resources to help you figure out what the change meant for your business.

6 – How to Grow Your Mobile Presence [INFOGRAPHIC]

2012 was the year infographics exploded on the scene. In this infographic we use images to show how your business can grow its mobile presence.

5 – Responsive Website Design – What is it? [INFOGRAPHIC]

Responsive website design also was a popular topic in 2012. With the use of mobile phones and tablets on the rise, creating a site that has a good user experience on any device is more important than ever.

4 – Landing Page Optimization – Produce Better Conversions [INFOGRAPHIC]

Landing pages are a great way to increase conversions on your website. You can tailor content to be specific to what the user needs and is looking for. In this infographic, we break down the keys to successful landing page design.

3 – SEO at a Glance [INFOGRAPHIC]

SEO can seem very complicated. In this inforgraphic, we broke down the biggest elements of SEO that every website owner should be paying attention to.

2 – How do I exclude my internal traffic from Google Analytics reports?

To get the most accurate picture of how your website is performing, we recommend excluding your internal traffic from Analytics. This post shows you how to do just that.

1 – How to Turn Your Personal Facebook Page into a Business Facebook Page

Our most popular post again deals with the most popular social network – Facebook! With all the changes to Facebook over the years, some people made the mistake of setting up their business page as a personal page. This year Facebook gave us the opportunity to flip those without losing your page’s audience. This posts shows you how to make that switch.

Looking back at our top posts, they seem like a pretty good reflection of what was happening in our office last year. I looked back at the year before too (Ten Most Popular Blogs of 2011). Lots of times by looking back, it can help you prepare for what is to come. Do you do the same thing? What were hot topics for your blog and business this past year?

new-year-fireworks-2012

Cheers to a successful, busy, and fun 2013!

Photo credit: redcti

Responsive Website Design – What is it? [INFOGRAPHIC]

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Responsive website design seems to be a buzzword in the internet marketing world these days. But what is it, really – and why should you pay attention? In the web marketing and development space, new things are popping up every single day – and many fizzle just as quickly as they appear. Responsive design has been around for some time now, and it’s gained traction as a preferred website design practice for many web developers. The infographic below helps to explain the basics of responsive website design: what it is, how it works and the major benefits.

In short, responsive website design is just what it sounds like: it allows your site to respond directly to the device that it is being viewed on. The result is an optimal viewing experience for smartphone, tablet and desktop computer users alike.

Studies show that 46% of mobile users report having difficulty interacting with a webpage – and 44% complain that navigation was difficult. A responsive site helps to ensure that users are more likely to stay on your site, rather than to give up and head to a competitor’s. Responsive design also means one URL and one set of content, which makes site management and updates easier. It is also recommended by Google, meaning that it can be better for search engine optimization.

With mobile use on the rise, more and more people are browsing the web from several different devices. Don’t run the risk of losing a potential customer or lead because of a bad user experience. If you are designing a new website, or thinking about a redesign, consider going responsive.

Infographic on Responsive Design
Hall Internet Marketing – Responsive Website Design – What is it?

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How to Grow Your Mobile Presence [INFOGRAPHIC]

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Has your audience gone mobile? Most of the world IS going mobile! You can check your Google Analytics to see how many people are visiting your website from a mobile device. If you do have mobile traffic, you want to make sure you are putting your best foot forward for mobile visitors so they don’t get discouraged and go to a competitor’s site instead!

Responsive Design or Mobile Optimized Site?

There are a variety of options to cater to your mobile users. You can choose a responsive website design that has a flexible layout that re-sizes and re-orients your desktop sites for mobile users. You can also have a mobile optimized site that allows you to deliver a customized experience for a mobile visitor. No matter which you choose, you should continue to test and track your mobile performance to make sure you are reaching all your potential clients.

Optimize your email marketing for mobile

Mobile devices are changing where and how we view emails. It is projected that by the end of 2012, more people will read emails on mobile devices than on desktop computers. If your email is not optimized to be seen on a mobile phone, your message may be getting lost!

More and more people are coming into contact with your content while they are on a mobile device. As technology advances, this will only increase. Make sure your mobile website viewers and email subscribers are getting content delivered correctly on their devices!

How to Grow Your Mobile Presence
Hall Internet Marketing – How to Grow Your Mobile Presence

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