December 5th, 2008 by SEO Audio
Of Twitter: “It’s a tool, fool” says Fred Abaroa, better known to his Tweeps as @CostaVidaFred, the bon vivant who can connect all of lifes little ups and downs with the addictive flavors of Costa Vida, a fresh Tex-Mex restaurant with restaurants in Utah, California, Nevada, New Mexico, Colorado, Idaho, Texas, Oregon and, oh wait… Maine?!
While most local business marketing managers might be happily esconced in radio spots, TV ads and coupons in local news flyers, Fred has helped foster addictiveness and brand recognition through his active use of the social network Twitter.
We talk to him about his thoughts on Twitter, social media and the art of marketing in general.
[audio:http://www.hallme.com/podcast/seo-audio-costa-vida-fred.mp3]
SEO Audio Voices: A Chat with Costa Vida Fred
November 21st, 2008 by SEO Audio
The talk of the search blogosphere lately is Google’s addition of SearchWiki, a bold new product that has search marketers and website owners wondering what it will mean for them. We talk about this, as well as the contentious claim that bounce rate affects your search rankings.
[audio:http://www.hallme.com/podcast/seo-audio-11-21-08.mp3]
SEO Audio: Week on November 21, 2008
October 24th, 2008 by SEO Audio
This week on SEO Audio voices we speak with Christopher S. Penn, Chief Financial Officer of the Student Loan Network, creator of the popular Financial Aid Podcast, and co-host of the Marketing Over Coffee podcast. In addition, he’s a frequent speaker at new media and social media marketing conferences, unconferences, and other gatherings (a true tribute to quick wit and the power of java).
We ask him his thoughts on the economic meltdown and its impact on new media marketing, and how businesses can use new media, downturn or not, to promote their services to web-savvy customers.
[audio:http://www.hallme.com/podcast/seo-audio-voices-cs-penn.mp3]
SEO Audio Voices: Christopher S. Penn
October 16th, 2008 by SEO Audio
A huge thanks to Chris Brogan, who invited Fred down to the New Marketing Summit in Boston held October 13-14 (Twitter channel #nm08).
While juggling a thousand balls, answering tons of questions, being everywhere all the time and having an amazing attitude during it all, Chris stole a moment to chat with me about the conference and to answer a couple fun questions about social media.
The conference was a great time and stay tuned to SEO Audio for some clips from other speakers in the next few days!
[audio:http://www.hallme.com/podcast/seo-audio-chris-brogan-nms08.mp3]
SEO Audio: Chris Brogan at New Marketing Summit Boston
