Topic: Facebook

Use an Editorial Calendar to Manage Your Company’s Content Output

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Businesses today have more options for marketing themselves and communicating with customers online than ever. The problem, despite the myriad solutions now available, is that the internet can still feel frustratingly compartmentalized at times. It offers countless platforms on which to provide value and interact with customers, yet each of these feels distinctly apart from… Read more »

Social Media Strategy to Save Time and Sanity

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Social media should absolutely be an important piece of every company’s marketing strategy. Not only is it a free and valuable way to maintain contact with your clients and potential clients, it can also play a role in boosting your search results. In essence, social media done right not only legitimizes you to your customers, but… Read more »

Don’t Make These Three Social Media Mistakes

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Going in Blind First and foremost, your business’s social media should have a strong outline of goals and objectives that you hope to gain in return for your efforts. Whether it be to raise awareness for your brand, increase traffic to your site or even simply to hear what others are saying, setting up clear… Read more »

The Most Important Piece of Your Social Media Strategy Is…

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We hear a lot on why your business needs to be participating in social media. Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest, YouTube — if you listen to all the social media experts out there, you need them all. But of all the social networking components – all of your posts, content, and videos, know what… Read more »