Video is a great way to add more content to your website. This doesn’t mean you need to spend lots of money on professional videos. You can incorporate other videos that you see around the internet and add your reaction to them.
YouTube is the largest video site in the world. There is already so much content there. If you haven’t done it before, watch the video below to learn how to take videos from YouTube and add the player directly on to a page of your website or your blog. These instructions are specifically for YouTube but other sites like Vimeo have embed options as well, so these instructions should help with other video players as well.
What information we hold as private versus that which we make public is blurring. With widely adopted social networking sites like Facebook, Twitter and LinkedIn we are connecting with our family, friends, business associates and more all in the same place. Many have had to learn the hard way that over-sharing with your network has personal and professional repercussions.
This has become a popular topic when I talk to customers, conference attendees and even with my personal network – which I think is good. Everyone should have this conversation with themselves before something bad happens. Every time we get a new employee at Hall who is going to be participating in Social Media as a part of their job, we sit down and have that very conversation. We determine for them what they want to make public, what is better private, what is good for one community may not be good for another and our company policy on sharing on social media sites.
Facebook is the network catch all
Facebook is the most popular social network in the world. This seems to also be the biggest offender of mixing those lines between personal and professional. It is that way because that is who we add to it. All of your friends and former classmates are on Facebook but so are businesses and people from your professional network.
One thing you can do to organize your contacts on Facebook is to create lists of your connections and tag them for how you know them. Then you can share certain things with one list and not publish them on another list. It takes a little work on your part but it could make a huge difference in how you share content and with whom.
For a quick demo on the process check out this video:
If video isn’t your thing here are instructions on how to create a Facebook list:
Login to Facebook
Go to Friends (left side under your photo)
Go to Edit Friends (top)
Then Create List (top)
Name your list and choose friends to include in that list
Save by hitting Create List
Go into your privacy settings and under Custom Settings choose who you want to see which pieces of content. You can also select Customize and exclude certain lists. You can also exclude lists when updating your Facebook status.
In this blog tutorial video, Fred from Hall shows you how to comment on blogs that you like, quote other bloggers in your WordPress blog, and contact bloggers for guest blogging opportunities.
In our latest blog training video, I show you how to search the blogosphere with Google Blog Search, and how to subscribe to blogs you like using your favorite reader (such as iGoogle or Google Reader).
While the technique is very straightforward, using Blog Alerts and Blog Search is an extremely effective way to keep in tune with what’s going on in your industry without losing tons of time each week. These simple tools allow you to easily sift through all of the content on the internet and find only what’s most relevant to you, your business, and your blogging ambitions.
Hall Internet Marketing delivers technology enabled Internet Market solutions for corporate clients including Paid Search, Strategy, SEO, Alternative Search, Display Advertising and New Opportunity Validation.
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