When choosing a hosting provider for your website it often comes down to making sure it can handle your site’s traffic and fit in your budget, but something else to consider is geographic location. Whether you’re running a regional content site or an international eCommerce business, getting hosting that is near your site’s target users/audience can help…
Category: Web Development
Schema.org Structured Data and Rich Snippets
What is “Schema.org Structured Data”? In basic terms it’s a way of categorizing and organizing information and the relationships between them. Schema.org is a collaborative project developed by Google, Microsoft, Yahoo and Yandex to build a shared vocabulary for building richer experiences for users. Web pages can be encoded with structured data to help search…
Your Favorite Hall Blog Posts of 2017
It’s almost hard to believe that another year has come and gone already. Fortunately, we marked the year with some fun and important accomplishments. For starters, 2017 was the fourth straight year that Hall maintained 100% employee Google Analytics certification. Back in May we sponsored and volunteered at the 4th annual WordCamp Maine and the…
Optimizing Your Landing Page: Key Elements
What are landing pages and why do we use them? In the most basic sense, landing pages are any pages that a user can access on a section of the website by clicking on a call-to-action from your site, a previous search or link, or an external site. Digging deeper, they are dedicated pages designed…