Having a hard time convincing your dinosaur of a boss that Internet Marketing and Search Engine Optimization is the path to modern day business success?
We hear it time and time again, “Our CEO doesn’t want to spend money on Internet Marketing” or “Our company has blocked social networking sites at work!“. Unfortunately, not all business executives are hip to the new world of marketing and online networking, and thus their marketing strategies and internet usage policies are left in the prehistoric ages and dollars are turned to dust.
What can youas an employee do about it? Send that resistant fossil (your boss) to this post on Business Weekly ,“CEO Guide to Virtual Worlds“, it highlights the benefits and practical implementation of social media marketing and networking strategies. Some of the topics covered are: The Virtual workplace, Viral Video, Social Networking and Widgets. Although youmay have to explain what a widget is, it at least opens the conversation about the future of your business online.
If the amount of press in the blogosphere is any indication, then B2B video marketing is soon to hit the same critical mass it has in the consumer sector. And we’re not talking about lonely girls and gigantic lego boulders here, either!
But what to talk about in these videos? They had a few ideas, too:
Marketers should build around elements the company is already promoting online, such as newsletters and then migrate to topic-specific video vignettes that build on white papers or case studies. After measuring the response to those initial videos, he suggested marketers experiment with using speakers, roundtables or panels via online video.
While you’re not going to win any mind-blowing creativity awards by extending a newsletter or whitepaper series to the we, you WILL better impress those already opted into your campaigns, and likely increase the popularity of those campaigns. After all, are you more likely to forward a newsletter article about the trouble of e-recruiting, or a slick, 2 minute video that says every that article does and more?
So what’s your next move? I would be remiss in not pointing out that we have a new and rapidly growing online video department which can kick off your video campaign today. We’re taking all of our expertise with online marketing and SEO and combining it with newfound video chops, and helping deliver the most powerful and influential form of online media — video.
Fred breathes a sigh of relief as we return to the safe confines of audio to ponder our experience in the first SEO Vision Video Blog. What really differentiates the audio world from audio + video? Find out this week, along with some tips on how to make some compelling video content for your website.
SEO Vision is produced by Hall Web Services, a Maine web development firm and Sage Software Preferred Vendor that helps small to mid-sized businesses achieve their goals online.
SEO Vision focuses on web issues of importance to business owners and deconstructs the SEO industry to understandable terms.
SEO Audio is our short-and-sweet podcast that answers your burning questions about SEO and web marketing, released every Friday morning.
Having a hard time convincing your dinosaur of a boss that Internet Marketing and Search Engine Optimization is the path to modern day business success?
photo credit: queen puff puff
