In this very fun and semi-tongue-in-cheek webinar we – er – “dig” into social media news sharing sites like Digg and explain what they are to the novice user and provide some tips on how to create awesome content that might get popular.
This is, as you may notice, the first time we’ve pushed a produced webinar through the blog but we figured it would be a good way of letting our RSS readers know what’s going on.
This afternoon we talk about keywords. And while I obviously have no idea how the conversation will turn out, I’m guessing that ultimately there’s just one ultimate question — how do I pick the right keywords?
Well hold on, not so fast.
Too often in the realm of search marketing it’s tempting to focus on the numbers — of search rankings, traffic, bounce rate, stats, etc. which do of course paint a portrait of a site’s vitality and the success of content. But more importantly is the question of providing value to customers, which the numbers might hint at but don’t entirely reveal.
When you think about the keywords you do or want to focus on, don’t just think about the numbers given to you by a keyword tool. Don’t just think about the competition in the top 10 for that keyword, or the pay per click advertisers crushing the ad space. Don’t just think about what you’re selling, think about what you have to offer.
It’s like the old adage — walk a couple miles in your neighbor’s shoes. But in this case, they’re your customers, and if you haven’t tried them on lately, you might find your business is tripping over itself more than it should.
Agree? Disagree? This afternoon’s your first chance to engage in a public roundtable with us at Hall, talking about this very subject, both the rote technical question of choosing keywords and the greater marketing vision component I’ve just touched on.
We had a great time this afternoon talking about the growing field of video marketing and in particular, how to use video as an inbound marketing tactic to create a message that resonates with your customers.
Stream the webcast online or contact us to get the original PPT presentation.
Join us this afternoon for a to-the-point half-hour discussion of SEO best practices in our webinar, “SEO: What You Need to Succeed,” derived from our very popular “Way Beyond SEO” webcast.
It runs from 2-2:30PM EST today (Tuesday) and yes, it’s absolutely free.
Just wanted to turn your attention to a fresh webinar from just this afternoon available in our webinar archives: 
