Dec. 21 – Santa’s Helper Keyword Quick Tip # 2: Google’s Wonder Wheel

December 21st, 2009 by Kasi

Internet Marketing Advent Calendar

This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves Kasi and Amanda will focus on a new topic to get your internet marketing in order before the start of the new year.

In my last Santa’s Helper Quick Tip, I offered an easy way to find long tail keywords using the “suggest” feature of the search engines’ search boxes. This time, I want to talk about using Google’s Wonder Wheel to find related searches and potential keywords to target during your keyword discovery. If you haven’t used it yet, I highly suggest that you try it out.

The Wonder Wheel can be found on the results page under “Show Options” and then “Standard View”. I did a search for “grinch who stole Christmas” and then clicked on the Wonder Wheel option:

grinch-screenshot


You can see my original search query in the middle, and related searches branching off. The other branches are clickable and will bring you to another set of related queries. It’s an easy way to see other keywords people have searched for related to your original topic while you are uncovering relevant keywords related to your business!

Have you given Google’s Wonder Wheel a spin?

Read the rest of the Internet Marketing Advent Calendar

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Kasi

Kasi

About the Author

Kasi Gajtkowski, Organic Search Manager Born in Waterville, Maine Kasi Gajtkowski went on to graduate magna cum laude from the University of Southern Maine with a B.A. in Communication in 2001. Upon joining Hall in 2009, she brought her professional experience in market research, customer support, project management and website marketing to Hall's internet marketing team. Kasi is the leading force behind Hall's ongoing assessment and adjustment of client websites, and spends her time performing qualitative analysis on search and web analytics data and advising clients on ongoing improvements to their websites. In her free time she enjoys being with her husband and their two dogs.

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