seo vision web marketing blog, podcast, videocast, vlog

Of all the aspects of SEO, one that still remains confusing to a lot of people is the proper use of heading tags as it relates to both the user experience and search engine optimization. We tackle this topic in the only way we know how — bluntly — in the latest edition of SEO Audio.

SEO Audio Episode 46

photo credit: Napalm filled tires

High gas prices got you down?

They shouldn’t. At least, not if you’ve got a website for your business and the gumption to take some lemons and make lemonade out of them.

Start with your business model. How is the web currently helping you to travel less, or causing your customers to travel less? If you’re an online retailer, the benefits are obvious. Less obvious is how this is can help your sales people in the B2B market. Are you pushing whitepapers, online demos, and webcasts to your prospects, rather than sending out print materials, or visiting them for on-site demonstrations?

The web allows you to massively pre-qualify prospects before they ever ring you up. Through search engines, they qualify themselves by looking for a particular keyword. They find your site, read your relevant offerings, and then, if they’re the right fit (and you’ve got the right user conversion methodology set up!) they give you a buzz.

If you’re website isn’t working for you, well, that’s a different discussion (not to mention something we’ll be covering in on webinar topic, “Turning Traffic Into Dollars: User Conversion Explained” later today).

Pre-qualification obviously saves you time, too, but in terms of your bottom line, think about how often you’re not sending salespeople out in the field to talk to people who are just kicking tires!

About how about those webcasts? By creating webinars that you market online, and fulfill online, you are able to reach a theoretically infinite number of prospects anywhere in the world, all without leaving your office.

Sure, airfare may be up, and your employees can barely afford to commute, but there’s a silver lining in all this, and that is that your customers are going to be more likely to search the web than ever before, and if you’ve positioned yourself properly, you’re all set up to enjoy the rewards.

Note: This topic was sparked by an interesting article in the New York Times about businesses moving to more virtual meetings to offset rising travel costs.

Have you ever planned a killer dinner party?  Spent several hours crafting eloquent invitations, bought the perfect dress, decorated to the nines, set fancy place cards at each seat….but forgot the food?

Say What?

Having a dinner party without food is a lot like driving traffic to your website and not giving them anything to ‘chew on‘. Something like a whitepaper, a demo or funny video can quickly turn a hungry crowd into raving fans.

Is your website feeding its guests?

Take a quick scan of your website. Which offers are available on your homepage? Are they visible above the fold? How popular are these offers? By taking a quick inventory of your user conversion strategy and a digging into your analytics you can quickly figure out which conversion elements have the highest yield and which ones do not. Armed with that information, refine the user conversion strategy, and deliver a plateful of information for your guests to take away with them…in a doggie bag.

If you want to learn more about how to turn your sites’ visitors into customers attend our, “Turning Traffic Into Dollars - User Conversion Explained” on Tuesday August 26th at 2:00 p.m. EST.

We kick off our new schedule with this Wednesday launch, answering a question about Google Local Search. How are these listings selected, do they cost anything, and how can I get to the top?

SEO Audio Episode 45