Think everything you read on the internet about the internet is true? Think again! In my time as a internet marketing and search engine optimization specialist I have answered many, many questions from small business owners, internet enthusiasts and even some website pros about internet and search ranking fiction. Here is a list of the Top 3 internet and website related myths and the facts behind them.
Myth: “If I build a website, they will come”
Fact: Not true. While this adage may be true for a Wal-Mart in East Podunk, a website is far from the big box retail giant. Merely having a website is no longer enough. With literally hundreds of millions of websites out there, your website needs to be optimized, marketed and maintained in order to be found online.
Myth: “A picture is worth a thousand words, that’s why I don’t need text on my website”.
Fact: Wrong. People are visiting your website to find information. Information about a product or your services. They are not likely to glean what they need from a picture of tree..even if it is a pretty tree. Write clear, consise and resourceful content on your site to give searches what they are looking for.
Bonus: Search engines need content to crawl to help you rank for your targeted keywords.
Myth: “I heard you can pay Google to get to the top of search engines.”
Fact: Wouldn’t it be great if this were true. Unfortunately, it isn’t. No amount of cold hard greenbacks is going to win you any favor in Google’s search ranking algorithm.
If you have any myths you’d like debunked or are interested in learning more about internet marketing and search optimization, tune into our webcast,”What you Need to Succeed“, Tuesday July 15th at 2:00 p.m
