Comments on: Leads, please! http://www.hallme.com/blog/leads-please/ SEO, Internet Marketing and Blog Development for Businesses Wed, 01 Feb 2012 14:32:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Fred http://www.hallme.com/blog/leads-please/#comment-2584 Fred Thu, 23 Oct 2008 22:01:52 +0000 http://www.hallme.com/blog/?p=344#comment-2584 Jack, Thanks for the comment, and totally agree. Broadcasting the wrong message on the wrong channel is not fixed by cranking up the volume! Best, Fred Jack,

Thanks for the comment, and totally agree. Broadcasting the wrong message on the wrong channel is not fixed by cranking up the volume!

Best,
Fred

]]> By: Jack Leblond http://www.hallme.com/blog/leads-please/#comment-2582 Jack Leblond Thu, 23 Oct 2008 18:39:03 +0000 http://www.hallme.com/blog/?p=344#comment-2582 It seems to me that too many sales and marketing folks are still locked in the old style of lead generation. Back in the "olden days" the only metrics they had were how many cards did I collect and how many letters did I mail out. Efficiency was not an issue, cost per contact was not an issue. Today, we need to know that we have the very best contacts possible. Businesses do not have time or money to send out 4,000 letters and hope to get 5 responses. Now we must segment our lists and contact those we believe are the most qualified candidates. The people that still scan every ID badge are not long for their industry. It seems to me that too many sales and marketing folks are still locked in the old style of lead generation. Back in the “olden days” the only metrics they had were how many cards did I collect and how many letters did I mail out. Efficiency was not an issue, cost per contact was not an issue. Today, we need to know that we have the very best contacts possible. Businesses do not have time or money to send out 4,000 letters and hope to get 5 responses. Now we must segment our lists and contact those we believe are the most qualified candidates. The people that still scan every ID badge are not long for their industry.

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