Compared to traditional advertising, there can’t be anything much “greener” than web marketing — no printed collateral, no big billboards, no consumable media, and considerably less fuel burned than what it takes to coordinate a typical advertising gig.
BUT… if you were looking for more ways to feel good about the web, our web hosting partner Rackspace just made the list of green hosting companies, for their green energy credits, carbon neutral facility in London, and plans for building a green campus in San Antonio, Texas.
The less-green aspect of the web is that it takes a lot of electricity to power all of the computers required to keep things up and running, but web companies in general tend to be ahead of the curve at adopting renewable energy sources and we hope that Rackspace’s leadership gets more datacenters thinking about how to power their infrastructure using the sun.
June 1st, 2008 at 1:53 pm
Thanks for your heads-up on my big List of Green Hosts. Rackspace’s “fanatical support” tagline got my attention. That they’re also investing in creating a green office campus and datacenter is a bonus indeed.
- Elizabeth
June 6th, 2008 at 12:39 pm
Elizabeth,
Thanks for the comment! “Fanatical Support” is definitely what makes us fans of them, too. And who can’t be proud of a company that’s also “fanatical” about making a positive impact with their business practices?
June 8th, 2008 at 6:31 pm
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