Well for those who missed our Twittering, we had a heckuva fun time at the Inbound Marketing Summit in Boston this past Monday meeting cool people from other web firms and switched-on companies, as well as people who are brands in and of themselves such as Seth Godin, Chris Brogan and the guy we got a good audio blurb on: David Meerman Scott.
We’ll be talking more about the conference in this week’s regular podcast, but three cheers to Hubspot for a job well done and enjoy this little blurb, as David Meerman Scott answers, How do I make the case to start doing inbound marketing in my organization?
September 24th, 2008 at 7:18 pm
[...] David Meerman Scott, speaking at the Inbond Marketing Summit, tackles the social media ROI question by asking, “What’s the ROI of putting on your pants in the morning?” and “What’s the ROI of the army of Guatemalan landscapers now raking the bushes around the building?” (via @desarev) [...]
November 13th, 2008 at 8:05 am
[...] David Meerman Scott says the equation for calculating the ROI of your social media campaign is like calculating the ROI [...]