Thanks for the insightful comment — yeah, we’re just touching the iceberg of possibilities opened up with the emergence of iPhones. We’ve been experimenting with the wireless market for some years now, but now wireless browsing is really moving from the realm of early adopters to the mainstream.

(Though I admit, I still like a phone that functions as a phone!)

Another nice thing about Flash, which I think you’re touching on, is how you can embed analytics tools into user behaviors and use that to really figure out how well received A/V pieces are, though I still think online multimedia advertising is in the “throw it at the wall and see what sticks” era.

Best,
Fred

Now that Flash is used more and more as a platform than just a way to distribute media it indeed has many added advantages over QuickTime.

What a great step for Adobe’s newest Flash Media Server to let us finally be able to just drop in a native H.264 MOV and have it play straight to FLV without any manual conversion. That process and intelligent media scalability alone cuts down on so much tedious production time and distribution costs.

It will be fantastic when Flash fully finds its way onto the iPhone. That change will open up so much more for the mobile media and advertising realms to help their customers and really enable companies like Hall Web Services to evolve into entire new markets. We are slowly getting there… http://tinyurl.com/5l7b38.

Best regards and looking forward to your next post.

Eric

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Eric Rowe
http://www.erowe.com