User Conversion: What’s on your Menu?

August 22nd, 2008 by Chrystie

Have you ever planned a killer dinner party? Spent several hours crafting eloquent invitations, bought the perfect dress, decorated to the nines, set fancy place cards at each seat….but forgot the food?

Say What?

Having a dinner party without food is a lot like driving traffic to your website and not giving them anything to ‘chew on‘. Something like a whitepaper, a demo or funny video can quickly turn a hungry crowd into raving fans.

Is your website feeding its guests?

Take a quick scan of your website. Which offers are available on your homepage? Are they visible above the fold? How popular are these offers? By taking a quick inventory of your user conversion strategy and a digging into your analytics you can quickly figure out which conversion elements have the highest yield and which ones do not. Armed with that information, refine the user conversion strategy, and deliver a plateful of information for your guests to take away with them…in a doggie bag.

If you want to learn more about how to turn your sites’ visitors into customers attend our, “Turning Traffic Into Dollars - User Conversion Explained” on Tuesday August 26th at 2:00 p.m. EST.

Leave a Reply

Chrystie

About the Author

Blogger turned Search Engine Optimization enthusiast, Chrystie brings a first hand knowledge of blogging and social media to Hall's growing Internet Marketing Department. As a Communications Major at the University of Southern Maine and operator of two highly successful blogs, she gained a fundamental understanding of media and new media which she's contributed to Hall since joining in 2007. Today, Chrystie is responsible for Hall's robust link building campaigns, blog promotion and social media marketing services.

Read other posts by Chrystie

Subscribe via RSS