Success Story: Amore Designs
Search Engine Best Practices Married with Sleek Design Drive Sales for Contemporary Shelving Company
Are eCommerce and SEO like oil and water? Not if you're Amore Designs.
As creators of original contemporary shelves that blur the line between shelving and art, it was natural that Amore Designs have a clean and attractive layout. At the same time, selling their many lines of shelving units and associated brackets online was essential. Amore also needed to grow their business through the web with an effective marketing strategy.
This tall order was met through a unique partnership between Hall and Bryan Mull of BMull Consulting, who was responsible for the site's original design and development, but needed assistance implementing an effective marketing plan that included SEO, paid search marketing and social media marketing.
After speaking to several vendors, Hall was the clear choice because of the past experience and ability to explain SEO in real word terminology and enact sophisticated campaigns. And with a site that was already built, Hall's combination of strong technical grounding and search marketing savvy proved invaluable.
There are several properties of eCommerce sites that usually present hazards for search engines trying to do their jobs, and Hall worked closely with Mull and Amore to customize the cart to meet the technical and functional rigors of search engines without compromising the user experience or easy administration of the cart. The results were well worth it, as shortly after the launch of the site Amore Designs started coming to the top of relevant search phrases -- "glass shelves, "shelf brackets" and "contemporary shelving."
Those search rankings, paired with an easy and pleasant user experience, has translated into substantial, noticeable growth for Amore. And what are their designs for the future? Expect a shelving designer showcase, video tutorials, and more as this contemporary company continues using the web to reach their customers.
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