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"Hall positioned us as a local and regional expert and helped us attract prospects that fit our business profile -- people that wanted to work with a company like ourselves."
Mike Renner, Owner of Computer Accounting Systems.
- Washington and Oregon targeted SEO campaign
- Proactive approach to latest content provided by multiple vendors
- 25% of new clients are web referrals
Success Story: Computer Accounting Systems
Website: http://www.caserv.com
Services:
Web Design Website Maintenance Organic Search (SEO)
About Computer Accounting Systems
In 1983, Mike and Laurie Renner founded Computer Accounting Systems (CAS) with a goal of providing the very best accounting software and software support to clients in the Tacoma, Olympia, and Seattle, Washington areas.
Over the past 20 years, CAS has built long term relationships with many of the finest companies in the Northwest US. Laurie and Mike have extensive experience in all accounting functions and have software certifications with Sage Software as part of being a leading Sage Authorized Partner.
Computer Accounting Systems offers implementation, service, and consulting for Sage accounting software solutions including Sage MAS 90 and 200 to clients throughout Washington State and Oregon.
The Challenges
When CAS came to Hall in 2003, they had a basic, brochure-style website. "With no real web experience I hired Hall about 6 years ago with the idea they could help us expand our business," says Mike Renner, founder of CAS.
Hall's approach was to redesign the site for a more consistent and professional look and feel as well as informative resources for prospective customers. SEO was still in its infancy, and Hall implemented regional keyword targeting to help CAS perform better for searches in their geographic area.
The Result
"If you look at the listing of our currect customers and the lead source, you will see that about 25% were web sourced," says Mike Renner of Computer Accounting Systems. "Hall positioned us as a local and regional expert and helped us attract prospects that fit our business profile - people that wanted to work with a company like ourselves."
Renner notes that it requires much more than a website to build a successful business, including "great customer service, expertise, referal marketing and many many years of sweat equity."
"I don't think you could build a Web based business without first having a solid foundation in many other areas," says Renner. "That said, Hall has been a great help to us. We have continued to take their advice and it has paid off for us."
