"Our website went from a necessary evil to something we could not live without. Thank you!"
Mark Dresser, Dresser & Associates, Chairman's Club Partner offering Sage Abra HRMS and other solutions.
- Grew from a single office to the leading Sage Abra partner nationwide
- National level search campaign targeting "Sage Abra" and related terms
- Pioneer in the Sage reseller social media space
Success Story: Dresser & Associates
Website: http://www.dresserassociates.com
Services:
Web Design Website Maintenance Organic Search (SEO) Blog Management Paid Search Management Social Media Marketing
About Dresser & Associates
Headquartered in Scarborough, Maine, Dresser & Associates has regional offices in Georgia, Florida and Kentucky. Dresser is the leading National Partners for Sage with customers in 38 states offering a suite of HR software tools including the award-winning Sage Abra HRMS.
Dresser also offers on-going human resource management services on a consultant or outsourced basis, providing consulting services to improve operational and management performance. Dresser is focused on assisting its clients by linking people strategies with business strategies.
The Challenges
"We had a 20 page website that was not generating a ton of traffic or leads," says Mark Dresser, President of Dresser & Associates. "Our web developer recommended a search marketing firm, and after speaking with them, we were more confused than ever. We contacted Hall, and although they had been in business less than a year, the way they explained things and the way they worked made sense to us."
Dresser & Associates chose Hall for a full service approach: designing, building, hosting and marketing their website, which immediately became a critical part of Dresser & Associates' marketing strategy. The long-running SEO campaign for Dresser & Associates spans from the very infancy of SEO to its current position at the top of dozens of keywords in extremely competitive sectors.
The Result
"We are one of the top business partners in the country thanks, in part, to our website," continues Dresser. "We use the site to generate leads, manage training, coordinate marketing efforts and tie four offices together. You guys keep us on the cutting edge, we just launched a Social Media Marketing effort using linkedin and Twitter to build customer loyalty and it has been a great success for us."Today, as the social media revolution transforms the way B2B services are researched and purchased, Dresser & Associates leads the way for other Sage Partners to follow with an information-rich website, blog, and HR-geared LinkedIn group.
