"Hall put together a fantastic website for us that we are proud to be able to direct customers and prospects to. I feel like Hall is part of my marketing team."
Karen O' Lane, Micro Business Systems.
- Locally targeted SEO campaign
- Proactive approach to latest content provided by multiple vendors
- Increased traffic, search rankings, and sales leads
Success Story: Micro Business Systems
Website: http://www.microbusinesssystems.com
Services:
Web Design Website Maintenance Organic Search (SEO)
About Micro Business Systems
Based in Fresno, California, Micro Business Systems provides technical computer services and consulting to retail computer stores, government agencies and local businesses.
Micro Business Systems offers a range of award-winning Sage software solutions, including Sage MAS 90 and 200, Sage Abra HRMS, and Sage Businessworks, as well as inventory management software by Radiant Systems.
The Challenges
"We used to maintain our own website, but just as the cobbler's children have no shoes, so too we could never keep our website up to date," says Karen O'Lane of Micro Business Systems. "To be honest, even though we are a technology company, website design is a specialty, and it is not our specialty. We spent dozens of hours on it, and still our content was poor, the navigation was poor, graphics were non-existent, and there was no live, current content from the vendors whose products we support."
Hall's approach was to completely redesign Micro Business System's website with a professional and engaging look and feel that offers a wealth of resources to B2B software research buyers. SEO best practices were added to all site pages with a strategy to achieve results for product names and industry needs in the Fresno, California area.
The Result
"Hall put together a fantastic website for us that we are proud to be able to direct customers and prospects to," says O'Lane. "It is inviting, eye-catching, easy to understand and navigate, and they keep current information from our vendors flowing to it."
Prospects can ask for whitepapers and demos, and site management tools allow Micro Business Systems to easily update their own news and events. Search rankings are tracked using the Global Soundings SERP Tracker and Hall talks to Micro Business Systems on an ongoing basis to go over results and analytics as part of the ongoing organic search service.
"Hall is not only professional, but very down-to-earth and easy to communicate and work with. They are pro-active and let us know if something should be changed, and they respond quickly and work with us on our suggestions," O'Lane says. "I feel like Hall is part of my marketing team."
