Success Story: Regatta Promotions
Technology Helps Make Sailing Events Better
At Hall, taking on bold ideas is more the norm than the exception. So it was normal operating procedure when we began talking with Carter White, an entrepeneur who saw a weakness in the way local and regional regattas were marketed and run. Event managers, whether volunteers or general yacht club staff pressed for time, often have their hands full just with the registration and organization of these events, let alone the marketing and sponsorship aspects. Carter's vision was an online product that would simplify all of this, allowing small-scale yacht clubs to host events with the same tools and sponsorship opportunities as major regattas.
A Dream Sets Sail
So began Regatta Promotions, a sailing event marketing company that's now making hundreds of the summer sailing regattas held in Maine easier to organize and market. The key to this is a complex eCommerce portal developed by Hall. When a new yacht club signs up with Regatta Promotions, Hall develops a customized portal where they can set up races, take registrations for those races, sell merchandise, coordinate sponsorship opportunities, post results and sell tickets. Every club operates independently of the main Regatta Promotions hub, which is organized to promote the popularity of all the races hosted by the site.
Advertisers Set Sail
In addition to making it easier for event managers to update skipper and boat information for ongoing results throughout the season, the availability of hard statistics of click-throughs and exposure makes the Regatta Promotions site a hot property for advertisers. After all, the site is by and for sailors, and many brands continue to look for ways to target this enthusiastic demographic. Regatta Promotions delivers that demographic, and allows clubs to develop revenue streams that wouldn't exist otherwise.
Finally, the power of the web portal allows Regatta Promotions to offer diverse offline services for their customers, such as direct-mail campaigns, merchandise creation, banners, trophies and more. Combining the scalability of the web, and the tangibility of the local, Regatta Promotions is a solid service that will prove to be invaluable to event managers throughout the region. Hall is proud to be part of this exciting new service and a partner in its growth.
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