"We have received an overwhelmingly positive response from sponsors, instructors and students."
Anne Rugg, Wilderness Medical Associates.
- Nationally targeted industry-specific SEO campaign
- Web-based calendar and registration for hundreds of training classes
- Advanced tracking including eCommerce conversions
Success Story: Wilderness Medical Associates
Website: http://www.wildmed.com
Services:
Web Design Website Maintenance Organic Search (SEO) Blog Management Web Video Production
About Wilderness Medical Associates
Wilderness Medical Associates was founded in 1981 by Peter Goth, M.D. to provide medical training and risk management for Outward Bound Schools in the United States.
Today, WMA annually trains over 7,000 students of varying skill levels in the US and abroad. Clients include colleges and universities, camps, outdoor adventure companies, rural ambulance services, private businesses, and government entities.
The Challenges
"Our old website needed a major overhaul and facelift!" says Anne Rugg, General Manager of Wilderness Medical Associates. "Its navigation was confusing at best, the graphics were unappealing, there was no opportunity for on-line registration, and we couldn't track traffic statistics. Most importantly, it wasn't SEO friendly."
When WMA approached Hall, not only did they want a more appealing look and feel, but they wanted to add advanced features to make it easier to manage the hundreds of training courses they manage annually. Implementation of SEO best practices was a must, as well as adding a more search-friendly blog and getting the most out of the vast number of instructor, sponsor, and student videos.
The Result
Hall launched a completely revamped look and feel with the first-of-its-kind web-based training management portal for WMA. This allows WMA staff to easily schedule and manage courses that span days or weeks, and allows for web-based registration by prospective students. All training class pages were dynamically search-optimized for maximum "long tail" indexing by search engines.
In addition to the training feature, the new site offered multi-author Wordpress blog, gear store powered by Wordpress, and a videos section aggregating all of the videos hosted on YouTube.
"We have received an overwhelmingly positive response from sponsors, instructors and students," Rugg says. "We couldn't be happier with the end result and the responsiveness of the Hall staff."
