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"We have received an overwhelmingly positive response from sponsors, instructors and students."
Anne Rugg, Wilderness Medical Associates.
- Nationally targeted industry-specific SEO campaign
- Advanced tracking including eCommerce conversions
Success Story: Wilderness Medical Associates
Website: http://www.wildmed.com
About Wilderness Medical Associates
Wilderness Medical Associates was founded in 1981 by Peter Goth, M.D. to provide medical training and risk management for Outward Bound Schools in the United States.
Today, WMA annually trains over 7,000 students of varying skill levels in the US and abroad. Clients include colleges and universities, camps, outdoor adventure companies, rural ambulance services, private businesses, and government entities.
The Challenges
"Our old website needed a major overhaul." says Anne Rugg, General Manager of Wilderness Medical Associates. "Its navigation was confusing at best, the graphics were unappealing, there was no opportunity for on-line registration, and we couldn't track traffic statistics. Most importantly, it wasn't SEO friendly."
When WMA approached Hall, not only did they need a strategy, the needed to drive more traffic as soon as possible.
The Result
Hall launched a new Internet Marketing Strategy that focussed on the content rich web-based training management portal for WMA and a long tail content marketing strategy in SEO.
"We have received an overwhelmingly positive response from sponsors, instructors and students," Rugg says. "We couldn't be happier with the end result and the responsiveness of the Hall staff."
