Email Marketing
Permission-based email marketing means sending emails to people who want to read them. This includes existing customers, prospects you've met, or people who have opted-in through contact forms on your website or on 3rd-party sites. These are people who want to read what you have to say, and you have the power to reach them directly and personally with email.
We provide email marketing consulting to help you start a list, choose an email platform that works, craft and implement a campaign, and then track what happens. We'll help you sort through the various metrics such as open rates, bounce rates, and click-throughs to determine how well your email marketing campaigns are working.
Hall provides:
- Overall online email marketing strategy
- Analysis of email campaign results through our online tools
- Recommendations on content, list building, and campaign design
- Guidance on choices in email marketing software
Hall partners with Inbox Marketing to provide Exact Target service for permission-based email marketing. Since 2000, Exact Target has been managing the most powerful, flexible, easy-to-use email marketing software in the industry. By partnering with Hall for Exact Target service, you'll gain access to a library of resources and tools to turn even the most novice marketers into sophisticated email experts.
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