Google Qualifications
As part of Hall's commitment to employing the best people in web services and providing ongoing training to our employees, we are proud to show the industry qualifications of our campaign managers for different internet marketing services.
Google Certified Individuals
To become a Qualified Individual in the Google Advertising Professionals program, an individual must maintain an AdWords account for at least 90 days, build and maintain at least US$1,000 (or your local currency equivalent) total spend, and pass the Google Advertising Professional Exam. The exam covers a spectrum of AdWords concepts - from elementary to advanced. It is a timed test managed by Google.
The following staff members currently are Google Certified Individuals:
- James Booth - Manages set-up and day-to-day changes of client pay per click campaigns, such as edits to ad budget, keyword targeting, ad grouping, time of day, networking targeting, etc. Development-level configuration of Google Analytics.
- Kasi Ehlers - Analyzes paid search results as part of the ongoing search marketing process.
