Inbound Marketing
People are Looking - Give Them Something Worth Finding!
Inbound marketing is a new form of marketing where you put information about your business out on the web where the right people will be looking for it.
The focus of inbound marketing is on helping quality prospects find you, rather than broadcasting a message with hopes that if you bother enough people, some decent leads will respond.
The days of marketing being only about what you want people to hear is over.
Success in today's market requires showing who you are, why you may be a good choice, and explaining in honest, authentic terms who you are and what you do. Hall's full service suite of inbound marketing services is here to help your business cross the outbound to inbound marketing divide.
The Tools of Inbound Marketing:
- Email Marketing - Build relationships with qualified prospects and existing customers through email.
- Blog Creation and Management - Demonstrate expertise, share knowledge and build a following through blogging.
- Content Writing and Marketing - Create valuable resources that are informative and easily shared among your target audience.
- Social Network Marketing - Build a public face for your company on social networks such as LinkedIn, Facebook and Twitter.
Inbound marketing is related to but distinct from internet marketing. Internet marketing is primarily concerned with marketing your website to gain sales leads; inbound marketing is an ongoing conversation with customers and potential customers.
Learn More About Inbound Marketing
We know that inbound marketing may be confusing. It's a new marketing medium, and the rules are still evolving. That's why we continually educate anyone interested with a free web marketing blog, training videos and a weekly webinar series.
If you want to learn more about inbound marketing now, we recommend the following resources:
- What is Social Media and Why Should I Care?
- In this webinar we discuss the premise of social media, some example sites, and what it means for your business. - 10 Steps to Social Media Success: A Guide for Sage Partners - A software-reseller specific guide to learning social media. Applies to most B2B businesses
- Social Media Blogs - See articles, tips, and insights on social media present in our "Vision" blog.
What You Can Expect from Us
Most people start by emailing us or calling us: 1-877-425-5932.
Or you can request a free web strategy consultation which we use as the starting point for a conversation.
Our first contact is spent getting to know you -- learning what your needs are, what you're looking for, what you hope to gain -- and then we determine if we're a good fit for what you're after.
After that initial phone call or face-to-face meeting, we'll ask you to fill out a client survey which gives us some more specific information about you and your business, which ultimately gives us the ability to draft a proposal for a web strategy based on your unique needs.
While drafting a web strategy, we'll look into what inbound marketing opportunities we see for your business and ask if you are currently trying any. Sometimes we'll work with people who have tried using LinkedIn or an in-house email marketing campaign, only to be disappointed with the results. We'll help discuss how to take a more strategic approach to these efforts and coordinate it with your web development or internet marketing campaigns.
Our inbound marketing programs are a combination of managed services and hands-on training. We may guide you through setting up the accounts, for example, and then provide you web-training on how to use these sites strategically and recommendations for how to engage with customers in this space. We're available as much as you need us to monitor your inbound marketing efforts and to ensure that they're successful.
Guiding Your Way to Success
Our aim is for your marketing plan to be as unique as your business is, at a budget and level of involvement that is right for you. We want you to develop sustainable, profitable web traffic. Ongoing management, recommendations, action and analysis is the core of our commitment to your long-term succes.
