Internet Marketing
Customized, Comprehensive Lead-Generation Strategies Designed for You
Internet marketing is an umbrella term for a variety of strategies used to get more visits to your web site, with a strategy to turn those web visitors into sales leads.
Just as newspaper, radio, and television ads are not "one-size-fits-all," internet marketing tactics are customized based on the unique needs of your business and its target market.
The key areas of Internet Marketing are:
- Organic Search Marketing (SEO) - Building your site so that you get ranked favorably in major search engines such as Google.
- Paid Search Marketing (PPC) - Paying for highly-qualified traffic in search engines or on search engine partner sites.
- Link Building - Building a reputation for your site by generating exposure on 3rd-party websites.
Our practices in SEO, PPC, and Link Building are based on industry-accepted best practices and continually refined based on real-world data and search engine theory. We espouse only "white-hat" optimization practices and market you authentically and strategically to your target demographic.
Learn More About Internet Marketing
We know that internet marketing may be confusing. It's a new marketing medium, and plenty of people are out there spreading outdated or inaccurate information. That's why we continually educate anyone interested with a free web marketing blog, training videos and weekly webinar series.
Each of these resources seeks to demystify the internet marketing industry by explaining search marketing concepts in simple, easy-to-digest chunks and relating how different technical disciplines play a role in your sites' success.
If you want to learn more about internet marketing now, we recommend the following resources:
What You Need To Know About SEO - A pre-recorded webinar discussing how search engines work and why that's important
Way Beyond SEO: The Whitepaper - A free whitepaper discussing SEO best practices and how they're implemented on your website- How Search Works - A more advanced pre-recorded webinar detailing how search engine spiders crawl the internet and how PPC and link building relates to performance
What You Can Expect from Us
- Most people start by emailing us or calling us on the phone: 1-877-425-5932.
- Or you can request a free strategy consultation which we use as the starting point for a conversation.
Our first contact is spent getting to know you -- learning what your needs are, what you're looking for, what you hope to gain -- and then we determine if we're a good fit for what you're after.
After that initial phone call or face-to-face meeting, we'll ask you to fill out a client survey which gives us some more specific information about you and your business, which ultimately gives us the ability to draft a proposal for a web strategy based on your unique needs.
Internet marketing is nearly always a major part of the picture, and we work with you to determine the techniques that we will use and how we will go about implementing that program. Typically we will focus on SEO first, building rankings and traffic for your site in combination with some basic link building before engaging in PPC or an inbound marketing strategy.
All of our internet marketing services are designed to be long-term, and after your site is launched we use a suite of site status tools to track and analyze your site's results on an ongoing basis. We periodically analyze these results with you -- quarterly, monthly, or weekly, depending on your preference.
