As a paid search marketer, Dora assists Hall's clientele in not only navigating the never-ending complexities of paid search advertising, but in ensuring positive campaign performance. Having discovered a fascination with search engine marketing in 2006, she has since worked to establish her expertise, and to remain current with the constant changes within the paid search marketing sector. (Seriously, ask her to wax poetic on remarketing sometime.) Prior to working at Hall, she cut her teeth on AdWords campaign management, display advertising, and both client and vendor relations within a print/digital advertising organization. It took a single visit to Portland for her to decide that Maine was the place to be. Now, when not buried in campaign analysis and conversion goals, she can be found haunting Portland's bookstores, people-watching, or flitting between the city's endless restaurants.