Paid Search Marketing (PPC)
Deliver a Highly Targeted Marketing Message to Select Customers
Paid search marketing is often called Pay Per Click (PPC) because you literally pay for every click on the ads displayed for your company, alongside searches for key phrases you specify. Since you can bid on any term, PPC is an effective way to expand your search marketing strategy into more competitive and highly targeted market sectors.
PPC allows you to target, for instance, only the term "home loans" in New England, with a very specific budget and ads specifically for that campaign.
However, while setting up a PPC campaign is easy (and most search engines are eager to get you started on your own), making it effective and profitable is much more challenging, and we're here to help you make paid search work for you.
How We Work With You
Since you are paying for every click generated in your paid search marketing campaign (anywhere from 30 cents to several dollars), specificity and accurate targeting are extremely important to creating a successful campaign.
We're here to educate you on the potential and pitfalls of paid search marketing and to set-up, manage, and report on your campaigns. We'll help determine effective keywords to bid on, the regional focus (if any), write sharp copy for the ads and create the landing pages on your website targeted for those visitors.
Once your campaign is running, we'll manage it aggressively to ensure that your campaign stays within your specified budget, drives in traffic, and converts that traffic into sales leads. We'll report to you on the results and take advantage of opportunities. We'll also take the real-world data generated in paid search to refine our targeting in organic search marketing.
Learn More About Paid Search
Our practices in PPC are based on industry-accepted best practices and continually refined based on real-world data and campaign performance. We aggressively track and analyze results from campaigns in order to ensure that what we're doing is working.
As part of an ongoing effort to educate you about these practices and how they work, we offer free information in our web marketing blog, training videos and weekly webinar series.
If you want to learn more about PPC now, we recommend the following resources:
Use Pay Per Click to Generate Sales - A presentation on how paid search marketing works, how to choose between the networks, and best practices for creating a campaign.- Using Analytics to Drive More Business - A presentation on using Google Analytics to track site traffic and determine value.
Guiding Your Way to Success
Our aim is for your marketing plan to be as unique as your business is, at a budget and level of involvement that is right for you. We want you to develop sustainable, profitable web traffic. Ongoing management, recommendations, action and analysis is the core of our commitment to your long-term success.
