Wildlife Research Foundation
Wildlife Research Foundation was a new non-profit organization with the only live video feed featuring hibernation of a wild black bear in it’s natural environment. Their site needed to be able to handle video from a third party, be easy to update, and incorporate blogging and social media to promote their cause.
Hall developed a plan that took the user’s demographics, buying habits and viewing habits to create a baseline of a typical user. Hall created an identity logo mark, the overall strategic look and feel to develop the information architecture around this research. It was critical that the website was not only designed for a great user experience but looked professional to attract donations from larger corporate donors.