Portfolio of Internet Marketing Services - Web Design for Real Estate Company
The Dunham Group
NAI The Dunham Group is a commercial real estate brokerage company located in Portland, Maine. They provide in-depth, commercial real estate knowledge, market specialization, and have a proven representation to their loyal client base. Unlike other commercial brokers, NAI Dunham brokers focus on specific sectors; office, retail, industrial, multi-family, commercial land, or investment, and become experts in their industries.
In a constricted economic environment, Commercial Real Estate brokers are trying to find differentiators to attract new customers to their properties. While most companies in their vertical were pulling back on marketing spend, NAI Dunham felt strongly that it had an opportunity to outshine their competitors. They wanted to position themselves online as the trusted experts specializing in getting results for the properties and clients they represent.
Hall did a complete inventory of current marketing materials, a review of their business process to promote properties, and used B2B user site layout best practices to help guide the design of the user experience. A thorough competitive analysis was completed to review local and national competitors, giving Hall better understanding of the business landscape.
A look and feel and information architecture was created that would promote featured properties in a large slide show. An easy to view homepage with simple navigation, quick browsing, and functionality to allow for numerous listings to be viewed within a scrolling menu made for efficient research for the user. Specific calls to actions (CTA) to help guide the user to contact brokers, learn more about properties, and schedule a walk through were clearly defined.