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Paid Search Marketing - also called Pay Per Click Management or PPC
With almost 10 years experience in managing paid search, we have delivered success for clients of all sizes from Fortune 100 companies to start-up online retailers.
What We do:
- Define Your Global, National, Regional or Local Strategy
- Create and Manage Your Campaigns and Creative
- Manage Your Spend and User Conversion Process
- Continually Test and Optimize Your Campaigns
- A/B test to Drive Success
- Manage and Optimize the Entire User Process
- Assess and Adjust Many Times Per Day
- Meet Monthly
- Lather, Rinse, Repeat
Why Hall?
We manage millions in paid search spend and have the experience to help you optimize this valuable revenue channel. We have helped clients save millions of dollars in mis-targeted PPC spend, reduce cost per client acquisition, increase valuable site traffic and improve their on-site conversion.
We really did recover $160k in paid search misspend in just three months for a leading national brand and used those funds to drive even more traffic!
We know that Paid Search Marketing is one of the most misused tools in the web marketer's arsenal. Inexperienced PPC managers often target ineffective keywords and spend more time and money competing with themselves than getting on-site conversions from the customers that matter.
We increased revenue from Paid Search for a B2B Services Company by 70%!
To be effective in paid search, a campaign must have an accurate budget, laser-targeted keywords and ads, effective landing pages and use a wide range of bid manangement strategies when appropriate.
