Sage Internet Marketing
Nearly 60% of business buyers choosing to use the web as their first tool when researching new software, starting their search with very generic terms like "accounting software" and progressing to specific products, like "Sage MAS 90" and finally to specific products in their area, e.g. "Sage MAS 90 California."
By the time someone knows enough about a product to be searching in their local area, they are in a position to learn more about your company and what you have to offer. By incorporating valuable content into your web design, the motivated, qualified B2B software leads will contact you when they're ready to connect.
Search engine optimization (SEO) is core to all of the work we do at Hall, and we take your internet marketing strategy seriously. We offer:
- Complete organic search (SEO) campaign management
- Access to see daily SERP results through our exclusive internet marketing tools
- Ongoing analysis, recommendations, and strategy discussions with our team
- Pay per click (PPC) set up and management
- Social media strategy and implementation
How We Work With You
Organic search marketing is a long-term effort. When we first start talking with you, we learn about you, your target geographic area, and the Sage products you can market to in that area. We combine the unique targeting of your company with what we know through experience with Sage to come up with a final list of targeted keywords.
We proof this keyword list to you and then construct and implement an organic search strategy based on this list of keywords. All web development is steered by the goals of search marketing.
Once your optimized site is launched live, we start to learn how well our ideal list and expected performance matches reality. Sometimes we'll do better than expected, sometimes we'll need to do more work. Either way, once your site is up we begin relentlessly tracking and analyzing it, making adjustments and discussing our findings with you so that we can continue to improve upon your site's performance.
Since SEO is such a competitive matter, we will never work with two Sage Partners who compete.
Learn More About SEO
Our practices in SEO are based on industry-accepted best practices and continually refined based on real-world data and search engine theory. We espouse only "white-hat" optimization practices in line with the Terms of Service and guidelines of major search engines.
As part of an ongoing effort to educate you about these practices and how they work, we offer free information in our web marketing blog and weekly webinar series.
If you want to learn more about SEO now, we recommend the following resources:
What You Need To Know About SEO - A pre-recorded webinar discussing how search engines work and why that's important
Way Beyond SEO: The Whitepaper - A free whitepaper discussing SEO best practices and how they're implemented on your website- How Search Works - A more advanced pre-recorded webinar detailing how search engine spiders crawl the internet and how PPC and link building relates to performance
Taking the Next Step
If you'd like to learn a little bit more about web design and what makes it important, sign up for an upcoming webinar or view one of our archived webinars (we typically offer a free webinar on a web design topic the 1st Tuesday of each month).
You can also see how web design has played a role in our customers' success.
If you're ready to talk more specifically about web design and you, please contact us or give us a call: 1-877-425-5932.
