Organic Search Marketing (SEO)
The Foundation of an Effective Search Marketing Strategy
Coming up for search phrases related to your business is no longer a luxury. Google search accounts for a dazzling 7+ billion searches a month, and over $200 billion of business is conducted through the web each year.
Searching for products and services online has replaced direct-mail, telemarketing, radio and television as the primary source of leads for B2B companies.
Our goal is to get your web site where it needs to be so that you start getting leads today, and continue getting leads tomorrow. We want to help make your business successful.
How We Work With You
Organic search marketing is a long-term effort. When we first start working together, we take a list of phrases you feel are important to your business. We also use the information on your existing site, information you provide about your industry, and what we can learn about similar sites to yours (including your competitors) to add to this list of valuable search phrases.
We rigorously test all of these words and phrases using various industry tools and come to a final list, which reveals keywords that we feel we can effectively compete for (it'll be easier to come up for "home loans Maine" than "loans," for instance) and that will also drive traffic.
We review this keyword list with you and then construct and implement an organic search strategy based on this list of keywords. All web development is steered by the goals of search marketing.
Once your optimized site is launched live, we start to learn how well our ideal list and expected performance matches reality. Sometimes we'll do better than expected, sometimes we'll need to do more work. Either way, once your site is up we begin relentlessly tracking and analyzing it, making adjustments and discussing our findings with you so that we can continue to improve upon your site's performance.
Learn More About SEO
Our practices in SEO are based on industry-accepted best practices and continually refined based on real-world data and search engine theory. We espouse only "white-hat" optimization practices in line with the Terms of Service and guidelines of major search engines.
As part of an ongoing effort to educate you about these practices and how they work, we offer free information in our web marketing blog, training videos and weekly webinar series.
If you want to learn more about SEO now, we recommend the following resources:
What You Need To Know About SEO - A pre-recorded webinar discussing how search engines work and why that's important
Way Beyond SEO: The Whitepaper - A free whitepaper discussing SEO best practices and how they're implemented on your website- How Search Works - A more advanced pre-recorded webinar detailing how search engine spiders crawl the internet and how PPC and link building relates to performance
