Technical Search Marketing (SEO)
Technical Site Audits & Management
Technical Search Marketing is the ongoing process of monitoring your website to ensure that all areas of back-end search are identified, reviewed and updated as necessary. This service is an integral part of Organic Search Marketing but has greater emphasis on the technical aspects of search engines' functionalities. Request a site audit and consultation today.
Some areas of Technical Search include:
- SERP Index Review
- XML Sitemap Submission to:
- MSN Bing
- Yahoo!
- Link Validation (404 Error Monitoring)
- Websites
- Blogs
- eCommerce
- CMS Platforms
- Server Level 301 Redirects
- Robots.txt Review & Management
Get Found by Search Engines, Not Just People
Technical Search Marketing allows us to inform search engines about ALL pages on your sites that are available for crawling. We do this using XML Sitemaps that list all URLs within your site, including other elements like when the page was last edited, the frequency of the updates and also it can list how important the page(s) are as well.
Update Your CMS with Peace of Mind
Technical Search Marketing and a Content Management System (CMS) from Hall are a perfect match. When you update your content through a Hall CMS we are notified of the change and will proactively perform a technical audit of your recent edits. We review your new content to ensure it is optimized for search engines and that all of the code and links conform to current HTML Validation standards.
Update your CMS content with confidence, knowing that your website search marketing is technically up to date!
Learn More About SEO
If you're ready to talk more specifically about Technical Search Marketing and how it relates to your website and Organic Search, please contact us or give us a call: 1-877-425-5932.
If you want to learn more about SEO & Technical Search now, we recommend reviewing our resources below:
- Robots.txt: What it is and Why it is Important - A brief overview of one of the elements related to Technical Search
How Search Works - A more advanced pre-recorded webinar detailing how search engine spiders crawl the internet and how PPC and link building relates to performance
