Don’t just focus your internet marketing efforts off-site. A good user experience is integral to a successful internet marketing strategy. Testing and refining that experience can help to significantly increase conversions and drive sales.
User Experience Optimization (UEO) starts with assumptions based on the historical data related to what works in specific industries, specific vertical markets or with different types of offerings. These guide the site design and user conversion processes.
Through site analytics, heat mapping data and user response data, we can create a clear picture of what works (and what doesn’t) on your site. We conduct A/B testing to further refine new ideas or new offerings to create a user experience that converts site visitors into sales.