User Experience Optimization - Landing Page Testing & Conversion Strategies

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Don’t just focus your internet marketing efforts off-site. A good user experience is integral to a successful internet marketing strategy. Testing and refining that experience can help to significantly increase conversions and drive sales.

User Experience Optimization (UEO) starts with assumptions based on the historical data related to what works in specific industries, specific vertical markets or with different types of offerings. These guide the site design and user conversion processes.

Through site analytics, heat mapping data and user response data, we can create a clear picture of what works (and what doesn’t) on your site. We conduct A/B testing to further refine new ideas or new offerings to create a user experience that converts site visitors into sales.

We have seen increases in sales of up to 30%

in programs where an optimized landing page environment has been deployed.

What We Do:

Landing Page Optimization
A/B Test with Parent Campaign
Monitor Progress
Develop User Conversion Strategies
Heat Mapping Data
Website Analytics Analysis
In-house, Fast Updates to Optimize Campaigns
Lower Advertising Costs
Information Architecture Auditing and Planning

Why Hall?

Our expert staff has over 10 years experience managing paid search for both Fortune 100 companies and start-up online retailers. An incremental increase in conversion can significantly effect the revenue generated by a site. At Hall, we have seen increases in sales of up to 30% in programs where an optimized landing page environment has been deployed. Our dedicated User Experience team uses a variety of tools to test all aspects of your internet marketing campaigns to make sure they are performing at their best.

Landing Page Optimization

Driving traffic is only one part of the user conversion equation. Landing Page Optimization is a highly interactive process that tests conversion messaging in an A/B environment to deliver messaging and processes that encourage new visitors to your site to enter the sales process. Creating optimized landing pages is a best practice in paid search advertising because it works to lower advertising costs and increase sales. A/B testing ensures that the best possible page – look, feel and message – is always available to the user.

Data Driven Design

Landing page and website design is about much more than looking pretty. Your campaigns and site need to perform for your business. At Hall, we have always taken a data-driven approach to our design process. Our design process starts with deep market research into your company, industry, competitors and your clients online behavior. With that data collected, we can wire-frame out specific user conversion elements of your site and test before a single pixel is designed. Effective designs built from data.

Save money, see results and lower your cost per acquisition!

User Experience Optimization - Landing Page Testing & Conversion Strategies

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