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User Experience Testing
When users visit your website, how do they respond to it? In site analytics we can see were they go, how long they visit and what they download, but wouldn't it be great to see what page elements triggered a response?
Why Hall?
In our user experience testing environment, we use a combination of heat mapping data and site analytics to analyze the on-page and site wide activities of a user. We can create user profiles of how users participate on a web page based on geography, search term, organic vs paid users and other parameters helping to better understand how to appeal to them.
Delivering the most profitable messages and user experience starts with a better understanding of your site visitors. In a traditional sales environment, how much would you benefit from polling every single sales prospect during every step of the sales process regardless of whether they purchased or not? Wouldn't you learn a great deal about your own sales messages and offerings? Of course you would and that is why user experience testing is so important to online marketers who really want to grow sales.
